Promoting the unified image of the Italian tourist offer


The 45th edition of ITB took place in Berlin; it is the most important Fair in the international tourism sector, with 180 thousand visitors, over 11 thousand exposers coming from 190 Countries, 7 thousand journalists and a record volume of deals with about 6 billion euro for concluded contracts.

The presence in the Fair of all the sector's operators is a must and the event creates great interest on part of the large public.

In the space set up by ENIT-Agency in Pavillion 1,2, of 1,300 square metres, there were 13 Italian Regions (Abruzzo, Basilicata, Campania, Friuli Venezia Giulia, Lazio, Liguria, Lombardy, Marche, Piedmont, Puglia, Sardinia and Sicily) and numerous private operators who are subscribed to Club Italia. The traditional meeting with the representatives of international press took place on the opening day at the ENIT stand, in Piazza Italia, with the participation of the Regional Tourism chairmen who took part in the Berlin event.

There were numerous initiatives in support of the promotion of Italian tourism, with conferences in favour of the Regions of Lazio and Campania, of the Province of Oristano, of the Province of Siracusa, of the Region of Sicily and of Capital Rome.

"The recovery of German economy that foresees an increase in GDP of abour 2.2% for this year, higher than that of the other European Countries - had a positive influence over the tourism request, as demonstrated by the data of the German Central Bank that registered, in the period between January and September 2010, a trend in the slight increase of the total outgo of the German in Italy (4.49 billion euro compared to the 4.45 billion euro of the previous year)" says Chairman of ENIT-Agency, Matteo Marzotto.

"ITB is a testing pad for the tourism trend for Italy and the forecasts for this year are very optimistic - says Director General, Paolo Rubini. This is due to the fact that Italy offers its tourists interesting and unique experiences, but also because it has built an excellent relationship with German T.O.s and travel agents who have amplified their catalogues dedicated to Italy, both increasing the offer of traditional destinations, and recently inserting new stimulating Italian tourism destinations which also offer an interesting quality/price relation".







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