Promoting the unified image of the Italian tourist offer

Promotion in Germany

In collaboration with Lufthansa, ENIT's Office in Frankfurt organised a Fam Trip MICE in Puglia in May for 14 MICE agencies and selected Corporates, discovering the hotels and Congress centres that represent the best regional offer in the business tourism sector.

Also in May, ENIT will present its infocormer in Dusseldorf, in occasion of the Europe Tag, an event which will present the tourism and food offer of 27 European Countries and which is able to attract at least one million visitors.

ENIT is still contributing towards organising the Magic Italy in Tour event, promoted by the Tourism Department and by the Ministry of Agriculture, Food and Forest Policies. In May the squares of Brussels, Amsterdam and Hamburg will be involved.

In mid-May, ENIT's Office in Frankfurt, in collaboration with the Friuli Venezia Giulia Touism Agency, will launch the Friuli road show on the German territory to present the regional offer. The touring promotion will include a moment dedicated to trade with B2B meetings, followed by a presentation intended for selected press. The event will stop in Munich, Frankfurt and Cologne which are considered the main centres of incoming tourism flows from Germany.

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