2019/2020: live the beauty, you are in Italy!

The sea, the mountains, food and wine, and culture are the four colours of the 2019/2020 ENIT campaign used for large-scale billposting and digital advertising. Many subjects in a single unified narrative: experiencing beauty thanks to a trip to Italy, but also experiencing the beauty of new experiences, thanks again to that same trip.

This campaign shows how a trip isn’t only about observing beauty, but experiencing it to the full, thanks to new encounters, tastes, experiences, adventures, contacts and emotions. That’s not to forget the payoff: A Beauty to Treasure, which reminds us that we must treat the territory that welcomes tourists as a precious treasure in itself. A straightforward graphic layout, almost didactic thanks to the coloured vignettes indicating the colours of each experience, and images of monuments representing the immense history of Italian art.