About us

ENIT SpA is responsible for promoting Italy’s tourist offer and increasing its attractiveness. Its activities include deseasonalisation, diversification of supply and optimisation of tourist facilities and sites. It also fosters specialised training for operators and is developing a digital ecosystem to optimise the use of tourism goods and services.

ENIT promotes Italy’s tourist image abroad, with the involvement of regions and territorial autonomous administrations. It implements national and international promotional strategies, supports companies in their marketing of Italian tourism services and integrates quality products from other economic, cultural and environmental sectors, in accordance with Ministry of Tourism directives.

It promotes and markets Italian tourist, cultural and food and wine services, supporting the Italian brand in the tourism sector and promoting the sale of food and wine, characteristic and artisan products in Italy and abroad.

It uses digital media and technological platforms, collaborating in the management of the 'Italia.it' portal. It organises advisory and assistance services for the state, regions, autonomous provinces and various public and private bodies, standardising information services for tourists.

Lastly, it supports the Ministry of Tourism in promoting national tourism policies and training human resources in the sector, both in Italy and abroad, thus contributing to the growth of Italian tourism.