Bleisure in Campania

Campania is a favourite destination for organizing corporate meetings, medical conferences, sport events or incentive travel offering unique locations and high-quality standard services in the city of Naples and in the other well-known tourist destinations such as Sorrento, Caserta, Capri, Ischia, and Positano, just to mention a few. The regional government is investing on this natural vocation by developing strategies to improve the organizational systems and to promote the excellent MICE offerings in Campania, responding to the growing needs and specific characteristics of the national and international demand.

Naples is the capital of the region of Campania and is easily reachable due to the proximity of the International Airport, located just 5 km from the city centre connecting Naples to more than 110 national and international destinations. Situated in the heart of the Mediterranean, Naples is among the most ancient European cities and home to countless artistic treasures. The historic centre is the largest in Europe and a UNESCO World Heritage Site since 1995. Many museums, historic palaces, churches, castles, theatres together with catacombs can be closed to the public and rented for unusual MICE events.

Naples can host conferences, conventions and shows in exhibition centres and conference hotels with meeting rooms of different sizes which can hold up to 11.500 plenary participants.

Exploring the city’s new settings for contemporary art and the metro art tour (a unique example of art exhibitions and installations in some of the city’s metro stations), we can tangibly see the creativity of a cultural panorama that continually evolves.

Thanks to its year-round mild Mediterranean climate, Campania lends itself well to all kinds of activities. From scuba diving in Baia, also known as the Roman Atlantis, to hiking the Vesuvius Volcano, from sailing in the Gulf of Naples to horseback riding on Ischia Island, from Vespa touring on the Amalfi Coast to time travelling in the archeological sites of Herculaneum and Pompeii, Campania has it all.

Salerno is characterized by the splendid tree-lined promenade along the waterfront, the Villa Comunale, the pedestrian historic centre which can be followed all the way to the suggestive Piazza della Libertà, overlooking the sea and adjacent to the Maritime Station, whose sinuous shapes bear the signature of Zaha Hadid. In fact, for years the city has established itself as an international model of urban redevelopment thanks in part to the intervention of numerous starchitects such as Bofil, Bohigas, Chipperfield, Fuksas, Hadid and Scarpa.

Salerno is centrally positioned to transport infrastructures and major cultural attractions. Its proximity to Naples International Airport, the high speed railway station in the city centre, and direct access to the motorway networks make it a great location for MICE events. It has a geographical barycentric position to the major cultural and tourist attractions. Within 30 to 50 km are the renowned locations in the province of Naples; Herculaneum, Pompeii and Sorrento. Only 30 to 60 minutes away, and in its own province are Amalfi, Paestum, Positano and Ravello. Salerno is in fact nestled between the Amalfi Coast and the Cilento area, with famous locations, landscapes, archaeological areas, natural parks and unique sites included in the UNESCO World Heritage List such as the Amalfi Coast and Cilento National Park where the archaeological areas of Paestum and Velia and the Charterhouse of Padula can be found.

Professionals who come for business in Campania always return for pleasure.

Top 5 Bleisure experiences

  1. The history of the nativity tradition started in Naples in 1025 and is the quintessential representation of the city spirit. Today, the area of San Gregorio Armeno is known worldwide as “the road of nativity scenes”, where you can admire the workshops of artisans manufacturing traditional nativity scenes together with small caricatures of the leading personalities of our times. In many workshops, you can work side by side with the artisans and realize your own nativity figure.
  2. Pizza, the most iconic Neapolitan dish was invented in 1889. The art of pizza making, thanks to its charm and authenticity, has been recently awarded UNESCO status. Naples is the best destination for organizing cooking challenges and team building activities related to local gastronomic traditions.
  3. Caserta is home to the stunning and unique UNESCO Heritage Sites of the Bourbon era: the Royal Palace of Caserta, the Carolina Aqueduct, and the San Leucio Belvedere. The area is filled with attractions such as the Campano Amphitheatre, where the legend of Spartacus was born, a Mithraeum, one of the most important in the world, and the well preserved medieval town of Caserta Vecchia.
  4. Walk to discover the Salerno of the Norman and Longobard era with a visit to the 11th century Cathedral and the 7th century Arechi Castle, or discover the gastronomy and shopping the area offers.
  5. Tour of the Amalfi Coast: Vietri (ceramics), Ravello (Festival, Villa Rufolo, Terrace of Infinity), Amalfi (Cathedral), Positano (shopping).

Fun facts

  1. Naples houses an underground city that covers the entire historic centre and beyond, at a depth of over 40 metres. It tells the whole story of Naples since its foundation dated 2500 years ago, and at 400 km it is the world’s biggest underground city.
  2. Salerno was the capital of Italy during the Badoglio government in 1944. Today it is possible to organize events at the Hall of Marbles, where the government sessions took place. Salerno is the home to the first university in the world, the Salerno Medical School established in the 10th century.

For more info

1 of 9 Image Città della Scienza, Napoli
2 of 9 Image National Archaeological Museum of Naples, sundial hall
3 of 9 Image Amalfi Cathedral
4 of 9 Image Vico Equense
5 of 9 Image Amalfi
6 of 9 Image Salerno seafront
7 of 9 Image Arechi Castle - Salerno
8 of 9 Image Salerno Cathedral
9 of 9 Image Minerva's Garden - Salerno