All the digital, OOH, and print campaigns promoting the Italy brand around the world, starting with #LiveItalian, which captures and celebrates the Italian lifestyle and mindset, up to the recent Ambassador campaign, an expression of the peninsula’s wonders.

The most compelling slogans that become viral messages, capturing the essence of Italian-ness and making it the standard bearer in landmark locations around the world.

The way the Peninsula presents itself in the eyes of international travellers.

Discover the campaigns