ENIT at BIT 2024
From 4 to 6 February 2024
Press releases
At Bit 2024, ENIT presents all the trends of the new tourism industry including the second digital revolution, climate change and the advance of the outdoors.
Read the Press Release.
Trade Fairs 2024
17 Leisure trade fairs, 6 MICE trade fairs and 5 dedicated to Luxury and Golf. The year 2024 will be brimming with unmissable events and exhibitions.
Discover the ENIT 2024 trade fair calendar.
ENIT Programme - BIT 2024 (4-5 February)
Sunday 4 February
ENIT Italian National Tourist Board - Fondazione FS Italiane: interview
14:00 ENIT Stand, Hall 3 B113 C118
ENIT President and CEO, Ivana JELINIC interviews Luigi CANTAMESSA, Director General of the Fondazione FS.
ENIT Italian National Tourist Board - Unioncamere/Isnart: conference to present data and joint activities
15:00 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Sandro PAPPALARDO - ENIT Director and Representative for the Regions. Taking part in the discussion: Loretta CREDARO - ISNART President; Maria Elena ROSSI - ENIT Marketing and Promotion Director.
Abstract: Presentation of study activities for 2024 and closing data for 2023.
ENIT Italian National Tourist Board - GiVi 'Promoting Italy and marketing, an innovative model'
15:30 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Sandro PAPPALARDO - ENIT Director and Representative for the Regions. Taking part in the discussion: Maria Elena ROSSI - ENIT Marketing and Promotion Director; Paolo BERTAGNI - GiVi President; Prof. Andrea GUIZZARDI - University of Bologna.
Abstract: Presentation of the model and results of the pilot study.
ENIT Italian National Tourist Board - Federcongressi “Moving towards an economic observatory on the Meetings Industry”
16:00 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Sandro PAPPALARDO - ENIT Director and Representative for the Regions. Taking part in the discussion: Maria Elena ROSSI - ENIT Marketing and Promotion Director, Gabriella GENTILE - FEDERCONGRESSI President, Elena DI RACO - ENIT Studies Office Manager.
Abstract: Presentation of the model, initial results and 2024 activities.
ENIT Italian National Tourist Board - Fondazione Santagata: "Towards a measurement of the impact of climate change on tourism"
16:30 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Sandro PAPPALARDO - ENIT Director and Representative for the Regions. Taking part in the discussion: Maria Elena ROSSI - ENIT Marketing and Promotion Director; Giuseppe GIACCARDI - CEO Studio Giaccardi & Associati; Paola BORRIONE - President & Head of Research Fondazione Santagata, for the economics of culture; Prof. Martha FRIEL - IULM; Prof. Rodolfo BAGGIO - Bocconi University Milan; Elena DI RACO - Head of the ENIT Studies Office.
Abstract: Presentation of the model, initial results and 2024 activities.
ENIT Italian National Tourist Board - MAECI: “Roots tourism”
17:00 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Ivana JELINIC - ENIT CEO and President. Taking part in the discussion: Minister Plenipotentiary Luigi VIGNALI - Director General for Italians Abroad of MAECI; Councillor for the Environment Giovanni Maria DE VITA - Coordinator for Roots Tourism, multi-annual cultural initiatives and communication, DGIT MAECI; Maria Elena ROSSI - Director of Marketing and Promotion, ENIT; Antonio NICOLETTI - General Manager, Tourist Board, Basilicata.
Abstract: Presentation of data and joint promotional activities in 2024.
Monday 5 February
ENIT Italian National Tourist Board: “The needs of industry professionals, special tools and services”
10:00 - 10:30 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Ivana JELINIC - ENIT CEO and President. Taking part in the discussion: Maria Elena ROSSI - Director of Marketing and Promotion, ENIT National Tourism Agency; Elena DI RACO - Head of the ENIT Studies Office; Pietro DIAMANTINI - Director of Trenitalia Business AV Division; Dominga COTTARELLA - President of Terranostra.
Abstract: Presentation of the results of the preliminary study for 2024.
ENIT Italian National Tourist Board - Trenitalia: conference to present data and joint activities
10:30 - 11:00 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Ivana JELINIC - CEO and President, ENIT; Luigi CORRADI - Managing Director and General Manager at Trenitalia SpA.
Abstract: Presentation of data and joint promotional activities for 2024.
ENIT Italian National Tourist Board - X23: "How to involve key industry players in sustainable development in the Cruising tourism sector"
11:00 - 12:00 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Elena DI RACO - Head of the ENIT Italian National Tourist Board Studies Office; Marika MAZZI BOÉM - EBA, Co-founder, BO, CFO at X23 Srl; Sandra TORRE - Genoa City Council Tourism Department; Federica MANDIROLA - Genoa City Council Tourism Department.
Abstract: Key industry players and sustainable development in cruise tourism.
ENIT Italian National Tourist Board - Google: "How does the tourism industry in Italy present itself at the start of the second digital revolution?"
12:00 - 12:30 ENIT Stand, Hall 3 B113 C118
SPEAKERS: Introduction by Maria Elena ROSSI - Marketing and Promotion Director ENIT National Tourism Agency; Fabio GALLETTO - Sales Industry Leader (travel and automotive) at Google.
Abstract: 2024 activity presentation.
Presentation of the TCI-ENIT study on hiking tourism: An analysis of supply and demand for paths and trails in Italy
14:00 Brown1 Room
SPEAKERS: Giulio LATTANZI - General Manager, Italian Touring Club; Maria Elena ROSSI - Director of Marketing and Promotion, ENIT Italian National Tourist Board; Stefano LORENZI - Coordinator Appennino Slow; Matteo MONTEBELLI - Head of Research and Publications, Study Centre, Italian Touring Club; Antonella TIRANTI - Director of Tourism, Sport and Film Commission Service, Umbria Region.
Moderator: Stefano BRAMBILLA, Editor-in-Chief of Digital Content, Italian Touring Club.
Abstract: Presentation of the final results of the study “Hiking Tourism and the Ways”.
ENIT Italian National Tourist Board - Municipalities of Tuscia Viterbese: “The Municipalities of Tuscia Viterbese tell their stories”
15:00 Lazio Region Stand, Hall 3 - A121 A133 B122 B134
SPEAKERS: Introduction by Sandro PAPPALARDO - ENIT Director and Representative for the Regions. Taking part in the discussion: the Mayors of the Tuscia Viterbese municipalities.
Abstract: 2024 activity.