The luxury of beauty is the concept behind this landmark communications campaign by ENIT, aimed at telling the story of Italy’s excellence in the field of luxury. The tones are muted and the colours of social media give way to anthracite black, gold, cream and grey, illustrating how true Italian-style luxury is based on beauty. The possibility of enjoying the beauty of each moment, in exclusive but also extremely beautiful settings, represents the true idea of luxury that ENIT wants to highlight. This campaign is used in communications in the LUXURY sector and helps achieve maximum recognition in the industry. It is therefore used in OOH and digital planning as well as in graphic design at industry events, to support the unified image of Italy and its operators.
All this is topped off with Mediterranean majolica tiles for a refined Italian flavour.
Bleisure, bleisure, bleisure: this is the watchword for ENIT's creativity dedicated to the MICE sector. This is the communication campaign that ENIT is using to showcase Italian excellence in the MICE sector. The creative idea revolves around the idea of the line separating business from pleasure - and the fact that in Italy, the two can become one. ENIT therefore showcases how every business trip, incentive, convention or other business activity can in fact be viewed as bleisure travel transforming it into a moment of tourist leisure, surrounded by ad-hoc infrastructure set up for business purposes but enriched by the cultural, naturalistic, and culinary brilliance of the Bel Paese.