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IN THE NAME OF BEAUTY. Venezia 1600.

In the name of beauty. Venezia 1600
On the occasion of the celebrations for the 1600th anniversary of the founding of the City of Venice, the Ministry of Tourism and ENIT – National Tourism Agency, in collaboration with authoritative institutions such as the Municipality of Venice, Ca' Foscari University and the Venice Pavilion of the 2021 Architecture Biennale, have set up the open-air exhibition "IN THE NAME OF BEAUTY. Venezia 1600" on the walls of the historic centre of La Serenissima and showed a selection of them during the G20 Heads of State and Government Summit in Rome.

The complete exhibition itinerary includes 50 subjects divided into six major themes: Art and architecture, Genre scenes, Holidays and festivals, Islands and crafts, Cortina, The land and Palladian Villas. For each section, a collection selected by the ENIT digital historical archive was chosen of: black and white photographs from the '30s, '50s and '60s, historical posters – many signed by contemporary artists – from the '20s to the '80s, and covers dedicated to Venice in the Agency's historical magazines from the '20s to the '60s. A real journey through historic Venice for which the Tua Italia web app offers a digital extension.

The exhibition dedicated to Venice is part of a broader commitment and is one of the activities implemented by ENIT to enhance its cultural heritage, registered and catalogued starting in 2019 on the occasion of the organisation's centenary. So far, over 100 historical posters by great contemporary artists such as Dudovich, Cambellotti, Boccasile, Retrosi, Mino delle Site and other material from the ENIT photographic archive have been systematised and catalogued, for a total of about 35,000 records which will become 160,000 in 2023.

Click here to download the digital catalogue of the exhibition.

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