2021: the need to run away to Italy
This is ENIT’s deeply empathetic campaign launched in 2021. Plain images that speak directly to the heart, even before the mind: a tourist thinking and dreaming of coming to Italy, because they need - or simply can’t wait - to set foot in the Bel Paese.
A well-structured campaign, in the power of its images as well as in its graphic simplicity, with the payoff: “A Beauty to Treasure,” which also hints at sustainability and the need to love and respect the territory where this tourism takes place. Here the campaign proposes the experiences, sensations, and emotions of travelling to Italy, in summer, autumn or winter, with a special focus on nature and cities of art.