This is Italy

The hues of the great cities of art, but also the bright colours of a seaside village, the blue and green of our seas together with the intense blue of a high mountain sky, the colours of an Italian gelato together with the white of a bride on a lake, the verdant elegance of a long row of vines and the sharpness of a golf green, together with the muted colours of spas: these are the colours of the MITUR and ENIT campaign that tells the story of Italy.

In the first instalment, the protagonists will be: Rome, Florence, Venice and Milan, Bergamo and Brescia as the capitals of culture; the narration of the mountains will be dedicated to Cortina D'Ampezzo, while the narrative of the sea will be that of Stromboli and Oblia; food will be playfully represented by a colourful gelato enjoyed in front of the Trevi Fountain, perhaps just after having thrown a coin wishing for a wedding on the shores of Lake Como, perhaps in Varenna. There is no lack of moments for oneself: a wonderful bike ride in Tuscany, the magic of Saturnia or a mountain climb.