Bleisure in Sardinia

This international positioning has also recently been recognized at an editorial level, with the inclusion of Sardinia, the only European region, among Lonely Planet's 'Best in Travel 2026' destinations, confirming the growing interest in the island as a destination capable of combining quality, identity and sustainability.
Hotels, resorts, conference centres and event locations can be found in in all these localities, both on the coast and inland, able and qualified to welcome tour operators, business travellers, event organisers and incentive houses. It is no coincidence that Sardinia has grown as a business destination in recent years.
The decisive factors for this growth are synergy between operators, organisation of a more competitive offer, renewed promotion and and a range of added values that have always set the island apart. In fact, Sardinia differs from its competitors thanks to its central position in the Mediterranean, its mild climate all year round, safety, varied landscapes and ideal conditions for outdoor activities or, simply put, for quality of life.
The mixture of heavenly nature and ancestral traditions, always ‘alive’, is the extra element that conference participants, insiders, organisers and guests in general can experience a few steps from the conference rooms during events that can be enjoyed in every season. Business tourism in the ‘other season’ is the result of the MICE product organisation plans and agreements between specialised operators, airlines and hotels. ‘Destination Sardinia MICE 2025’ moved in this direction and took place in Cagliari at the end of december the last year.
The international meeting, organised by the Sardinia Region along with SOGAER, the company that manages Cagliari Airport, involved 46 qualified Sardinian sellers and 40 buyers - including corporate meeting planners and event organisation and tourist services agencies – 25 of which are Italian and 15 are from other European countries. The event has put the spotlight on Sardinia’s offer of conference facilities and on the quality and professionalism of its hospitality, and has been a further opportunity for placing it in the national and international markets.
In addition to the one-to-one meetings between supply and demand, the programme included moments of networking, during which buyers had a chance to experience the quality and expertise of the hospitality in Sardinia.

Sardinia is in the running to become a business destination, also thanks to these advantages:
1. The high-end experience in Sardinia is increasingly expressed in widespread exclusivity, between coasts and inland areas, thanks to a network of structures such as historic homes and small and large quality resorts capable of offering personalized services. The added value lies in the ability to create tailor-made stays, responding to the needs of the individual traveller, in particular the MICE maker who has little time available.
2. An authentic combination of environmental protection and thousands of years of traditions. When enjoying a ‘break’ from the conferences or events, you can follow itineraries through nature and culture in protected areas, throughout the regional territory, on the coast and inland.

3. A few steps from hotels or event venues, fascinating 'open-air museums' allow you to breathe in the magical sacredness of millennial-old sites: from the domus de Janas - of which 18 sites have recently been recognized as a World Heritage Site by UNESCO -, to the Nuragic civilisation, from the Phoenician-Punic and Roman ruins to the traces of countless foreign rulers that have succeeded one another on the island.
4. In combination with conferences and events, it is advisable to book a wine experience in the historic wine cellars and vineyards scattered throughout the region, with tastings of wines and typical products. Sardinia is a land of fine wines: Vermentino, Cannonau, Carignano, Cagnulari, accompanied by the rediscovery of ancient native vines.
5. There are very few locations like Sardinia capable of offering moments of absolute beauty for the entire duration of the trip: you will be able to enjoy these magnificent views for lunch time, or during meetings, workshops and team buildings, or even during corporate events.

In Sardinia you often don't just go to the conference... you go to the resort! Over 77% of MICE events take place in hotels and resorts surrounded by nature, making this experience unique and pleasant, unlike the experience found in the city. Relaxation and the possibility of having different experiences outside of MICE events, combined with a mild climate all year round, make Sardinia the perfect destination for this sector.

Sardegna Turismo