All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the direction of the tourism market and industry trends are determined.
The Sistema Italia is promoted with related activities and events by taking the whole Peninsula 'on tour' in collaboration with Italian regional authorities. The participation, organisation and implementation of trade fairs is one of ENIT’s principal focuses and responds to the main mission of developing incoming tourism and Italy's image around the world.
Promoting tourist destinations in Italian and foreign markets together with tourism operators is one of the organisation's priorities.
The fairs are part of synergy projects with public and private partners along with Regions, Metropolitan Cities, Municipalities, Villages, and local communities for the enhancement of the promotion of Italy's image abroad and networking opportunities to create inter-institutional programme networks in the Italian tourism sector.
ENIT - the Italian National Tourist Board encourages forms of participation in exchanges, workshops and fairs where the presence of foreign demand is strong.
Mission: to encourage coordinated and uniform planning and synergy in the Italian tourism industry, nationally and internationally.
12 leisure fairs, 4 MICE, 6 luxury and golf events, and 2 institutional ones. 2026 will be a year full of exhibitions and unmissable events.
Vakantiebeurs, Utrecht: 8-11 January
FITUR, Madrid: 21-25 January
EMITT, Istanbul: 5-7 February
F.re.e., Munich: 18-22 February
ITB, Berlin: 3-5 March
WTM Latin America, São Paulo: 14-16 April
ATM, Dubai: 4-7 May
ITB China, Shanghai: 26-28 May
IFTM, Paris: 15-17 September
Tourism EXPO Japan, Nagoya: 24-27 September
FIT Latin America, Buenos Aires: 26-29 September
WTM, London: 3-5 November
M&I Expo, Abu Dhabi: April 14–16
IMEX, Frankfurt: May 19–21
IMEX America, Las Vegas: October 13–15
IBTM World, Barcelona: November 17–19
FESPO, Zurich: January 29 – February 1
ILTM Latin America, São Paulo: May 4–7
ILTM Asia Pacific, Singapore: June 29 – July 2
PURE, Marrakech: September 8–11
IGTM, Cannes: 19-22 October
ILTM, Cannes: December 1–4
BIT, Milan: 9-11 February
TTG, Rimini: 8-10 October
19 leisure fairs, 5 MICE, 7 luxury and golf events, and 2 institutional ones. 2026 will be a year full of exhibitions and unmissable events.
Vakantiebeurs, Utrecht: 7-10 January
FITUR, Madrid: 20-24 January
Matka Travel Fair, Helsinki: 20-24 January
Holiday World Show, Dublin: 22-24 January
EMITT, Istanbul: 4-6 February
FESPO, Zurigo: 4-7 February
F.re.e., Munich: 10-14 February
Danish Travel Show, Herning: 26-28 February
WTM Spotlight India, NewDehli: 2-4 March
ITB, Berlin: 16-18 March
Salon du Randonneur, Lion: 19-21 March
WTM Latin America, São Paulo: 13-15 April
ATM, Dubai: April-May (dates to be defined)
ITB China, Shanghai: 25-27 May
IFTM, Parigi: September (dates to be defined)
Tourism EXPO Japan, Tokyo: 23-26 September
FIT Latin America, Buenos Aires: September(dates to be defined)
WTM, London: November (dates to be defined)
ITB Americas, Guadalajara: 9-11 November
SMU International, New York: 7-9 March
IMEX, Frankfurt: 11-13 May
IMEX America, Las Vegas: 28-30 September
IBTM World, Barcelona: 16-18 November
CIMX - China International MICE Exchange, Beijing: November (dates to be defined)
The National Wedding Show, Liverpool: 13-14 March
ILTM Latin America, São Paulo: 3-6 May
ILTM Asia Pacific, Singapore: 28 June - 1 July
Romance Travel Forum, Montego Bay (Jamaica): 14-18 June
ILTM North America, place to be defined: October (dates to be defined)
IGTM, place to be defined: October (dates to be defined)
ILTM, Cannes: December (dates to be defined)
BIT, Milan: 9-11 February
TTG, Rimini: October (dates to be defined)