Fairs and Workshops Calendar

All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the direction of the tourism market and industry trends are determined.


The Sistema Italia is promoted with related activities and events by taking the whole Peninsula 'on tour' in collaboration with Italian regional authorities. The participation, organisation and implementation of trade fairs is one of ENIT’s principal focuses and responds to the main mission of developing incoming tourism and Italy's image around the world.


Promoting tourist destinations in Italian and foreign markets together with tourism operators is one of the organisation's priorities.


The fairs are part of synergy projects with public and private partners along with Regions, Metropolitan Cities, Municipalities, Villages, and local communities for the enhancement of the promotion of Italy's image abroad and networking opportunities to create inter-institutional programme networks in the Italian tourism sector.


ENIT - the Italian National Tourist Board encourages forms of participation in exchanges, workshops and fairs where the presence of foreign demand is strong.


Mission: to encourage coordinated and uniform planning and synergy in the Italian tourism industry, nationally and internationally.

Fairs 2026

12 leisure fairs, 4 MICE, 6 luxury and golf events, and 2 institutional ones. 2026 will be a year full of exhibitions and unmissable events.

Leisure

Vakantiebeurs, Utrecht: 8-11 January


FITUR, Madrid: 21-25 January


EMITT, Istanbul: 5-7 February


F.re.e., Munich: 18-22 February


ITB, Berlin: 3-5 March


WTM Latin America, São Paulo: 14-16 April


ATM, Dubai: 4-7 May


ITB China, Shanghai: 26-28 May


IFTM, Paris: 15-17 September


Tourism EXPO Japan, Nagoya: 24-27 September


FIT Latin America, Buenos Aires: 26-29 September


WTM, London: 3-5 November

MICE

M&I Expo, Abu Dhabi: April 14–16


IMEX, Frankfurt: May 19–21


IMEX America, Las Vegas: October 13–15


IBTM World, Barcelona: November 17–19

Luxury&Golf

FESPO, Zurich: January 29 – February 1


ILTM Latin America, São Paulo: May 4–7


ILTM Asia Pacific, Singapore: June 29 – July 2


PURE, Marrakech: September 8–11


IGTM, Cannes: 19-22 October


ILTM, Cannes: December 1–4

Institutional

BIT, Milan: 9-11 February


TTG, Rimini: 8-10 October

Fairs 2027

19 leisure fairs, 5 MICE, 7 luxury and golf events, and 2 institutional ones. 2026 will be a year full of exhibitions and unmissable events.

Leisure

Vakantiebeurs, Utrecht: 7-10 January


FITUR, Madrid: 20-24 January


Matka Travel Fair, Helsinki: 20-24 January


Holiday World Show, Dublin: 22-24 January


EMITT, Istanbul: 4-6 February


FESPO, Zurigo: 4-7 February


F.re.e., Munich: 10-14 February


Danish Travel Show, Herning: 26-28 February


WTM Spotlight India, NewDehli: 2-4 March


ITB, Berlin: 16-18 March


Salon du Randonneur, Lion: 19-21 March


WTM Latin America, São Paulo: 13-15 April


ATM, Dubai: April-May (dates to be defined)


ITB China, Shanghai: 25-27 May


IFTM, Parigi: September (dates to be defined)


Tourism EXPO Japan, Tokyo: 23-26 September


FIT Latin America, Buenos Aires: September(dates to be defined)


WTM, London: November (dates to be defined)


ITB Americas, Guadalajara: 9-11 November

MICE

SMU International, New York: 7-9 March


IMEX, Frankfurt: 11-13 May


IMEX America, Las Vegas: 28-30 September


IBTM World, Barcelona: 16-18 November


CIMX - China International MICE Exchange, Beijing: November (dates to be defined)

Luxury&Golf

The National Wedding Show, Liverpool: 13-14 March


ILTM Latin America, São Paulo: 3-6 May


ILTM Asia Pacific, Singapore: 28 June - 1 July


Romance Travel Forum, Montego Bay (Jamaica): 14-18 June


ILTM North America, place to be defined: October (dates to be defined)


IGTM, place to be defined: October (dates to be defined)


ILTM, Cannes: December (dates to be defined)

Institutional

BIT, Milan: 9-11 February


TTG, Rimini: October (dates to be defined)