ENIT AT ITB 2024


In the spotlight

Italian Tourism Products

With its wealth of cultural, scenic and historical jewels, Italy offers a variety of visitor experiences embracing a broad spectrum of interests and possibilities. This section, edited with the contribution of the Italian Regions, is a resource for exploring the wide range of tourist opportunities in our country. This page presents Italy’s tourist offering, with particular focus on destinations and their products, divided into categories such as ‘bleisure’ travel, winter mountain experiences and beach tourism.


Through carefully selected content, we aim to support industry professionals, both in Italy and abroad, who

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All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the
See ENIT’s foreign branches
More than 100 years of ENIT and Italian history can be found in the Italian National Tourist Board’s Hist
ENIT’s Research Office is a point of reference in the panorama of tourism statistics and research aimed a

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ENIT Cultural Heritage

More than 100 years of ENIT and Italian history collected in the Historical Archive of the Italian National Tourist Board