ENIT promotes Veneto's UNESCO sites in the Netherlands with the influencer Anna Nooshin
PRESS RELEASE
ITALY CALLS HOLLAND, ENIT PROMOTES VENETO'S UNESCO SITES THROUGH THE STORIES OF INTERNATIONAL SUPER INFLUENCER ANNA NOOSHIN
NEARLY TWO MILLION TRAVELLERS FROM THE NETHERLANDS TO VENETO
Italy with ENIT on a path to promote three UNESCO sites in Veneto, a region that attracts more than 1.8 million visitors from the Netherlands.
The areas included are Padua, the Prosecco Hills of Conegliano and Valdobbiadene and the Dolomites.
The international Iranian-Dutch influencer Anna Nooshin, Iranian by birth and Dutch by adoption, known in the spheres of lifestyle, fashion, beauty, travel, and humanitarian causes, has been brought in to develop customised travel experiences. She became famous on YouTube for her lifestyle and beauty tips. In 2011, she co-founded the online creative blog network NSMBL, where she claimed the spotlight with travel posts, videos and styling tips. In 2020, she opened the largest Instagram museum in Europe called Upside Down, and then launched her beauty line based on the belief that beauty should be accessible, simple and inclusive.
‘Travelling across the Peninsula with an outside and innovative view provides new perspectives of the journey and allows us to explore communication tools such as social networks. Relying on innovative tools that are in step with the times is a way to deliver even different messages and images of Italy as seen through an outsider's eyes, and an approach to telling the identity of a country with a great history that can be told in a more up-to-date, more modern, more viral way,’ says Ivana Jelinic, ENIT President and CEO.
Anna Nooshin's main destination will be the Prosecco Hills of Conegliano and Valdobbiadene, a UNESCO World Heritage Site since 2019, which is focusing heavily on open-air tourism, garnering increasing appreciation from both domestic and international visitors and in particular from the Netherlands, which accounts for 9 percent of travellers to the area.
‘Tourism from the Netherlands is experiencing a positive trend. And we are certain that it is destined to increase significantly thanks to the investment programme that the territory is promoting, for example, in the world of biking, with the creation of dedicated routes and the organisation of international competitions, and of trekking, with the inauguration this year of the Prosecco Hills route and a network of 40 itineraries. A slow and sustainable tourism that will make our UNESCO site even more attractive,' stresses Marina Montedoro, President of the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene.
Francesca Cicatelli
ENIT Press Office
Phone: (+39) 392.9225216
e-mail: francesca.cicatelli@enit.it