Nutella® Buongiorno, the new limited edition in partnership with ENIT celebrating the beauty of Italian sunrises

Nutella® is once again celebrating Italy’s uniqueness with Nutella® Buongiorno, the new limited edition dedicated to Italian landscapes kissed good morning by the first rays of sunlight. From April 2025, this special collection invites us to rediscover the beauty around us every day, transforming an ordinary morning into something extraordinary.

Nutella® has always been there for Italians awakenings with its unmistakable taste, even more special when enjoyed at daybreak with a traditional regional bread. Italy’s wealth of places, people and flavours is precisely what makes the country so enchanting and varied, from the most best-known views to hidden villages, and from faces that tell different stories to regional breads, expressing the endless nuances of this land.

The collection, indeed, features 21 limited edition jars, each dedicated to a different Italian region. The images depict familiar landscapes and unexpected corners, inviting partakers to embark on a sensory and cultural journey across the Italian peninsula. Each distinctive jar has an engaging design that captures the nuances of sunrise, while a QR code on the back provides access to a special landing page with interesting information and fun facts about the Italian locations featured in the campaign.

To complete the experience, each jar comes with a suggestion for perfect pairing with a traditional regional bread to enhance enjoyment of breakfast time and celebrate an authentic Italian ‘buongiorno’.

The places showcased by the jars are: