Trade fairs and workshops

All international trade fairs that boost the “Italy brand” worldwide. The crucial gatherings where the direction of the tourism market and industry trends are determined.


The Sistema Italia is promoted with related activities and events by taking the whole Peninsula 'on tour' in collaboration with Italian regional authorities. The participation, organisation and implementation of trade fairs is one of ENIT’s principal focuses and responds to the main mission of developing incoming tourism and Italy's image around the world.


Promoting tourist destinations in Italian and foreign markets together with tourism operators is one of the organisation's priorities.


The fairs are part of synergy projects with public and private partners along with Regions, Metropolitan Cities, Municipalities, Villages, and local communities for the enhancement of the promotion of Italy's image abroad and networking opportunities to create inter-institutional programme networks in the Italian tourism sector.


ENIT - the Italian National Tourist Board encourages forms of participation in exchanges, workshops and fairs where the presence of foreign demand is strong.


Mission: to encourage coordinated and uniform planning and synergy in the Italian tourism industry, nationally and internationally.

2024 Fairs

Leisure

Vakantiebeurs - Utrecht - January 11-14


PGA Show - Orlando (USA) - January 21-24


FITUR - Madrid - January 24-28


EMITT - Istanbul - February 6-9


OTM - Mumbai - February 8-10


F.re.e. - Munich - February 14-18


ITB - Berlin - March 5-7


Seatrade Cruise Global - Miami - April 8-11


WTM Latino America - São Paulo - April 15-17


Kazakhstan International Exhibition "Tourism & Travel" (KITF) - Almaty - April 24-26


ATM - Dubai - May 6-9


ITB CHINA - Shanghai - May 27-29


IFTM - Paris - September 17-19


Tourism EXPO Japan - Tokyo - September 26-29


WTM - London - November 5-7

MICE

Imex - Frankfurt - May 14-16


M&I Flagship - Miami - June 23-26

Luxury&Golf

ILTM LATIN AMERICA - São Paulo - May 7-10


ILTM Asia Pacific - Singapore - July 1-4


ILTM - Cannes - December 2-5