Shopping Tourism in Emilia-Romagna

Located between the famous cities of Milan, Venice and Florence, the Emilia-Romagna region offers many opportunities to purchase branded and trendy items at reasonable prices, as well as quality handmade local products, from handicrafts to food and wine.


Outlet in Emilia-Romagna

If you're looking for top-brand quality at competitive prices, the best outlets in Emilia-Romagna are open 7 days a week. These charming shopping villages, easily accessible from the main roads, offer the best Made in Italy (and beyond) fashion labels at great prices.

There are three main outlets in Emilia-Romagna:

  1. Fidenza Village (PR)

Halfway between the historic art cities of Parma and Piacenza, in the land of Giuseppe Verdi and surrounded by some of the Duchy's most picturesque castles, Fidenza Village offers an exceptional shopping experience with constantly updated boutiques providing discounts of up to 70%. Services such as luggage storage and hands-free shopping are available.

  1. Castel Guelfo The Style Outlet (BO)

Along the Via Emilia, about 25 km from Bologna towards the sea, you'll find Castel Guelfo The Style Outlet, a real village with everything you need for a relaxing shopping break, with brands always discounted from 30% to 70%. A shuttle service is available from both Bologna and Castel San Pietro Terme railway stations.

  1. San Marino Outlet Experience

At the foot of the hill crowned by the picturesque towers of the historic Republic of San Marino and just a few kilometres from the lively beaches of Rimini's Adriatic Riviera, San Marino Outlet Experience promises a day of relaxed shopping thanks to the many services offered, including the assistance of a personal shopper, and discounts of up to 70% on the best fashion brands.


The typical handicrafts of Emilia-Romagna

Emilia-Romagna has an ancient tradition of typical handicrafts, ranging from the ceramics of Faenza to the mosaics of Ravenna, from musical instruments to artefacts related to ancient trades such as reed weaving, woodworking and metalworking.

Among the many local textile decorating arts, the production of hand-printed canvases using ancient wooden stamps, with motifs evocative of the rural world, is a very old tradition in the Romagna area. For those who wish to learn more, many printing workshops open their doors to visitors for guided tours and other initiatives.


Food and wine

As the largest producer and exporter of Italian agri-food products in the world, the Emilia-Romagna region has earned the title of Italy's Food Valley.

Here, where the highest concentration of PDO and PGI products can be found, it is possible to witness the production of the best Made in Italy food at first hand, thanks to visits to the production facilities of Parmigiano Reggiano, Prosciutto di Parma, Traditional Balsamic Vinegar, to name but a few.

During the visits to the producers, it is possible to buy the products directly on the spot, ensuring true freshness and guaranteed quality.

Top experiences

  1. A day of unrestrained shopping in one of the most important shopping centres in Emilia-Romagna, where you can have fun and relax among boutiques at affordable prices and many tailor-made services.
  2. Visit a workshop where the traditional printed canvases of Romagna are produced, to discover how they are still made as in the past and buy a unique piece to take home.
  3. Visit a ceramics workshop in Faenza (the city that gave its name - faïence - to enamelled pottery throughout Europe) to meet the master ceramists and discover their working techniques up close.
  4. Take a guided tour with tasting at one of the dairies where the original Parmigiano Reggiano PDO, the King of Cheeses, is produced every day and, of course, buy (at least) one piece.
  5. Book a guided tour with tasting at an Acetaia where the unmistakable Traditional Balsamic Vinegar PDO is produced, an excellence of the province of Modena, still made as at the time of the Este Dukedom.

For more info

1 of 5 Image Fidenza Village
2 of 5 Image Printed canvases of Romagna. Photo by: Giorgio Salvatori
3 of 5 Image Faenza ceramics
4 of 5 Image Traditional Balsamic Vinegar Modena PDO. Photo by: Fabio Duma
5 of 5 Image Parmigiano Reggiano PDO dairy. Photo by: Edoardo Cerasi