Summer 2025: 8 out of 10 rooms already booked for AugustCopia

Summer 2025: 8 out of 10 rooms already booked for August, and a 15 billion euro turnover in hotel bookings from June to September

• If last-minute bookings are also taken into account, a near-full occupancy rate of facilities is expected
• Further consolidation of foreign demand: Germany, France, the USA, Switzerland and Canada look to be the fastest-growing markets
• Papal Jubilee in Rome ‘spilling over’ into neighbouring regions: flows in the Umbria and Marche regions are in growth, harnessing the positive pairing of religious tourism and the attractiveness of our widespread artistic heritage
• Possible overtourism phenomena in the local tourism supply chain: only 1 in 10 operators reports difficulties managing demand in line with the principles of economic and social sustainability
• Focus on and constant monitoring of sustainability are increasingly important for improving the tourist experience and safeguarding local areas

Rome, 11 July 2025. Initial estimates for the current summer provide more than positive figures. Indeed, the latest survey of Italian accommodation businesses, conducted by ISNART for Unioncamere and ENIT as part of the Chamber of Commerce’s Observatory on the Economics of Tourism, indicates 8 out of 10 rooms already booked (with a peak in August) and an expected turnover of 14.7 billion euros in hotel bookings (from June to September). Bookings are up compared to 2019, the last year prior to Covid, with advance sales already close to 80% for August and set to grow in the coming weeks, reaching at least 90% saturation for the peak summer period. July (70% bookings) and September (60%) are also performing well.

Italian accommodation system operators report substantial advance sales for all the summer's top products. Indeed, 77.4% of available rooms at the seaside, 76.6% in the mountains, 71.9% in art cities and 75.5% in inland areas linked to green tourism are already booked for August. The trend in bookings for autumn also appears positive: at the end of June, bookings were already at 43% for stays in October, with peaks of 51% in spa resorts and 47% in art cities, an important indicator demonstrating our country’s attractiveness and ability to deseasonalise, offering tourist experiences through all 12 months of the year.

Press Contacts

ENIT

Alessio De Battisti 

alessio.debattisti@esclapon.it

(+39) 3777066400