The Marche region is focusing on its villages as a driver for sustainable tourism through its 'Borgo Accogliente' [Welcoming Village] project, which involves local communities, businesses and associations. The initiative aims to capitalise on the area’s local and cultural heritage, promoting hospitality and urban regeneration.
The Via Francigena route, as travelled by Sigeric, attracts pilgrims from all over the world, and one third of all those walking come from outside Italy. This route is not just an itinerary of faith, it is an experience that involves meeting and sharing, bringing different people together along a shared walk while promoting sustainable tourism.
The ‘Itinerari nei Borghi’ [Village Itineraries] event will be reaching its conclusion in Castelsardo, promoting a sustainable tourism that makes the most of Sardinia’s culture, environment, food, and wine. This is an initiative that invites you to experience the island at a slower pace, with urban trekking, food workshops and archaeo-trekking, all geared around showing you the authenticity of Sardinia’s villages.
The government of Chad has signed a thirty-year agreement with Sahara Conservation to run the Ouadi Rimé-Ouadi Achim faunal reserve, involving local communities in the monitoring of wildlife and the development of sustainable tourism. The aim of the project is both to protect threatened species and to create economic opportunities for local populations using models that have already been successfully applied in Kenya and Namibia.
Guatemala, Mexico and Belize are working together to create the Great Mayan Forest Biocultural Corridor, a project dedicated to preserving 5.6 million hectares of tropical rainforest. The initiative promotes sustainable tourism and regeneration of the forest, involving two million people, as well as protecting Mesoamerica’s largest fresh water system.
Medellín has been nominated at the World Sustainable Travel & Hospitality Awards 2025 thanks to its Legacy Program to transform events into tools for social and environmental impact. The initiative has involved over 13,500 people in the promotion of education, inclusion and conservation through sustainable events.
CONANP (National Commission of Protected Natural Areas), is partnering with Semarnat [Department of the Environment and Natural Resources] to develop a strategy for Nevadode Toluca that will guarantee the recovery of safe tourism, respecting the fragile ecosystem and protected species. This initiative includes guidelines to protect the environment and promote sustainable, inclusive tourism.
Culdesac, in the suburb of Tempe, is an innovative, sustainable, and car-free neighbourhood. The design, inspired by Mediterranean villages offers alternative mobility and community spaces that reduce environmental impact and promote socialising. This initiative shows that a more inclusive and eco-friendly urban development is possible in the United States.
Guigang, in Guangxi, stands out for its integration of natural and cultural resources using a sustainable tourism model. With events like the Lotus Culture Series and the used of advanced technology, the city is promoting environmentally friendly, authentic experiences that bring in millions of visitors and generate significant income.
Thanks to the initiative of the Tharu ethnic community, the village of Karikot has been awarded the prestigious Indian Subcontinental Responsible Tourism Award 2025. Through eco-tourism and authentic cultural experiences, the village has been able to create economic opportunities for women and young people, becoming an example of sustainable, reproducible tourism.
Whale sharks at Pulau Miang now offer a unique opportunity for eco-sustainable tourism. The Nusabale Pulau Miang Tourism Awareness Group is working on a sustainable model incorporating scientific research and environmental conservation with the aim of creating a regulated tourism programme that respects the ecosystem.
Indonesia's Ministry for Tourism, together with Beiersdorf Indonesia and Grab, has launched a campaign promoting sustainable tourism in Bali, capitalising on the island’s natural and cultural attractions, and distributing the growth of tourist numbers.
The 19th Ho Chi Minh City International Travel Expo, focusing on sustainable tourism is being held in 2025. The aim of the event is to strengthen international partnerships and promote Vietnam as a safe, hospitable destination, in line with the green, digital transformation of the tourist industry.
The Bundoran-Ballyshannon Active Travel project, planned for 2025, will create a continuous 5 km walking and cycling link to promote eco-tourism and sustainable mobility in Donegal. The aim of the initiative is to reduce vehicle use, and make cycling and walking more attractive, capitalising on local culture and natural heritage, as well as contributing to sustainable economic development.
Language tourism promotes a sustainable travel model that respects local communities and traditions. This is a form of tourism that capitalises on authenticity and social interaction, contributing to the cultural and economic development of destinations, and helping to preserve their identity.
With their ability to work anywhere, digital nomads are becoming a resource for sustainable tourism. By sharing skills and promoting local cultures, they contribute to the economic and cultural development of their host communities, transforming travel into an active participation experience.
Last-minute tourism, driven by FOMO, risks speeding up the deterioration of fragile locations. However, JOMO promotes more sustainable tourism, encouraging slow, more conscious travel to preserve vulnerable destinations.
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