Sustainability News July 2025 N.1
7 July 2025
Reseach Office: Sustainability news, Sustainability news 2025
News from Italy
Engaging new generations in slow tourism in the Langhe region
In the Langhe, slow tourism is evolving through the involvement of Millennials seeking authentic and sustainable experiences. New professional roles are emerging to meet the challenges of digital technology and sustainability, while experiential activities and outdoor packages are enriching the offering. This approach promotes cultural development and social integration, transforming tourism into a meaningful relationship between people and the local area.
Airbnb and slow tourism: a sustainable duo for Italy
Slow tourism in Italy, led by Millennials, promotes longer and more authentic stays, boosting the local economy and redistributing tourist flows. Airbnb is positioning itself as a sustainable partner for hotels, supporting discovery of lesser-known areas and contributing to more responsible tourism.
The environmental impact of the Sorrento-Capri helicopter service
The launch of a helicopter taxi service between Sorrento and Capri has raised concerns about its environmental impact on the island, already troubled by overtourism and ecological problems. Environmentalists are criticising the initiative as a marketing operation for the elite, at odds with the demands of sustainability and regulation of tourist flows.
Increasing domestic and local tourism in Italy
In response to the high cost of living, Italians are rediscovering ‘staycations’, with a 44% increase in domestic stays compared to 2019. Regions like Lombardy, Apulia and Sardinia are among the favourites, while Molise and Trentino-Alto Adige are recording the greatest increases. This trend is encouraging widespread hospitality in small villages, promoting authentic and sustainable experiences.
News from around the world
The Americas
Trinidad and Tobago
UNESCO workshop in Trinidad: heritage preservation and sustainable tourism
In Trinidad, Cuba, a UNESCO workshop has explored how sustainable tourism can strengthen community resilience and safeguard cultural heritage. The event involved local operators in promoting responsible tourism routes and integrating living heritage into urban planning.
Asia
The Philippines
Strategic shift towards quality tourism in the Philippines
The Philippines are facing a challenge in the tourist industry, with a declining turnout due to inadequate infrastructure and high costs. However, the country is adopting a strategy of transition to more sustainable tourism, focusing on visitor quality and involvement of local communities, with a positive economic impact.
India
Innovative courses for sustainable professional roles in Indian tourism
In India, the hospitality industry is evolving through innovative courses promoting sustainable professional roles. Educational institutions, such as the Tourism and Hospitality Skill Council, are introducing programmes incorporating sustainability and practical skills, responding to the growing demand for tailored and technologically advanced experiences.
Munnar prepares to become a responsible and resilient tourist destination
Munnar, Kerala, intends to become a responsible tourism destination by December 2025, with initiatives supporting environmental sustainability and gender inclusiveness. The project involves sustainable practices, operator training and the promotion of plastic-free facilities, with the aim of achieving net zero emissions.
Europe
Greece
Corfu’s strategic shift towards sustainable luxury tourism
Corfu is adopting a repositioning strategy, moving towards luxury tourism to counter mass tourism through investments in high-end facilities and direct links. The aim is to attract wealthy travellers and promote more sustainable and profitable tourism.
France
Improving railway services for more sustainable tourism
In France, travelling by train is often cheaper and more sustainable than by plane, especially on direct routes. The UFC-Que Choisir association proposes the expansion of rail services and the introduction of subsidised fares for families, reducing the environmental impact of transport.
Partnership between Le Havre and Venice to address shared environmental challenges
The cities of Le Havre and Venice are teaming up to promote sustainable tourism and jointly address the challenges of climate change and heritage protection. This strategic partnership aims to strengthen cooperation between the two UNESCO port cities.
Spain and Portugal
Cross-border project for sustainable cycling and walking routes
The EGTC León-Bragança is launching ‘EcoPuentes Culturales’, an initiative to create cycling and walking routes between León and Bragança, promoting sustainable tourism and the local economies through digital technologies and agri-food fairs.
United Kingdom
Discover Europe’s best slow tourism destinations for 2025
Sainsbury’s Bank’s Slow Travel Index 2025 highlights the growing popularity of slow tourism, which promotes authentic and sustainable experiences. Cornwall, the Algarve and Provence are among the top destinations for those seeking mindful travel at a relaxed pace.
Promoting physical and mental well-being through guided activities
In Beachy Head, Sussex, a pilot project has been launched to promote sustainable tourism through free activities such as guided walks, yoga and dance. The initiative aims to showcase the natural landscape while improving visitors’ well-being, drawing inspiration from successful international models.
Eco-Scenarios
Conservation Careers podcast explores conscious tourism
The Conservation Careers podcast, hosted by Daniel Kaul, is exploring how responsible tourism can be a valuable asset for the environment and local communities. The episode discusses the importance of mindfulness and the active role of travellers in making sustainable choices.
Sustainable air travel: a pillar for local economies and environmental conservation
Air travel, often criticised for its climate impact, is vital for economies and conservation in remote areas such as the Cook Islands and Africa. The pandemic highlighted their importance, encouraging adoption of more responsible and sustainable tourism models.
Regulation of surfing to combat environmental degradation
Surf tourism, although economically profitable, has significant environmental and social impacts. Regulatory initiatives and environmental education are essential in order to protect the coastline and promote responsible behaviour among surfers.
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