Sustainability News September 2025 N.2
8 September 2025
Reseach Office: Sustainability news, Sustainability news 2025
News from Italy
Increasing experiential tourism and supporting rural economies in Italy
In Italy, experiential tourism is gaining ground, with 39% of Italians choosing immersive activities such as visits to wineries and cooking classes. This trend not only enriches the tourist experience, but also supports rural economies and promotes a sustainable development model, with an increasing focus on environmentally and community-friendly practices.
Rediscovering the charm of traditional railway travel in Tuscany
The Siena Express offers a slow tourism experience between Rome and Siena, crossing Tuscan landscapes in restored period railway carriages. This journey promotes sustainable tourism, enhancing the railway heritage and its connection with the territory.
Trentino festival combining music and respect for the mountains
The Sounds of the Dolomites festival celebrates 30 years of music at high altitude, promoting sustainable tourism through concerts that can only be reached on foot. The event invites people to reflect on the relationship between tourism and nature, offering a unique experience of sharing and respect for the mountain environment.
Misano hosts a laboratory dedicated to sustainable mobility on two wheels
The Italian Bike Festival 2025 in Misano turns into a laboratory of ideas for sustainable mobility, with debates on road safety and test-bikes for various disciplines. The event promotes cycling tourism and the bike economy, with workshops and training sessions to explore the future of urban and sustainable mobility.
Co-design workshop for sustainable communities in Campobasso
Jazz'Inn 2025 transforms Campobasso and the villages of Molise into a laboratory of innovation, promoting urban regeneration and sustainable tourism. The event brings together companies, universities and start-ups to address challenges such as digital citizenship and the isolation of inland areas, demonstrating that innovation can be created wherever there are active communities.
News from around the world
The Americas
Peru
Interdisciplinary workshop for sustainable tourism in Machu Picchu
The Machu Picchu 2025 Field Workshop brought together experts and local communities to develop sustainable solutions for tourism in the region. The initiative combined traditional knowledge and digital tools to preserve cultural and natural heritage, proposing projects such as augmented reality and the 'Ambassadors of Machu Picchu' programme.
Asia
India
Promoting sustainable tourism in Uttarakhand pilgrimages
The article highlights the need to transform mass tourism in Uttarakhand into responsible ecotourism. It aims to limit access, develop sustainable infrastructure and foster community tourism to preserve the fragile ecosystem and the cultural essence of the pilgrimages.
Pakistan
Ecotourism project for the environmental protection of the Hazara Falls
WWF-Pakistan, with the support of the United Kingdom, has initiated the development of the Hazara Falls in the Jab Valley, aiming to turn them into an ecotourism destination. The project envisages the creation of a safe trail and a tourist shelter, promoting sustainable tourism and environmental protection.
Philippines
Preserving marine biodiversity and protecting sharks
The Philippines has designated the Bitaug Marine Protected Area, the largest in the province of Siquijor, to safeguard marine biodiversity and protect shark and ray species. This initiative, the result of an 18-year commitment by the Bitaug Fisherfolk Association, aims to ensure food security and sustainable development through ecotourism.
Europe
Croatia
Discover slow tourism with NOVA Eroica Istria - Truffle Tour
NOVA Eroica Istria - Truffle Tour, scheduled for 20 and 21 September 2025, is an event promoting sustainable tourism in Croatia. With gravel routes through Mediterranean landscapes and historic villages, the event celebrates local culture and typical products such as truffles, offering an experience that combines sport, nature and gastronomy.
New measures to counter overtourism in Dubrovnik
Dubrovnik will implement measures to manage overtourism from 2026, including regulated access to the city walls and the restriction of cruise ships. These initiatives aim to preserve residents’ quality of life and improve the visitor experience by promoting more sustainable tourism.
Germany
Innovation and sustainability in Berlin tourism
Berlin stands out as the capital of sustainable tourism thanks to initiatives such as eco-friendly hotels, solar-powered boats and urban beekeeping projects. The city promotes responsible tourism, incorporating creative solutions to reduce environmental impact and raise visitors' awareness of the global consequences of consumption habits.
Spain
The transformation of tourism in Motril through a new coastal path
Motril's new coastal path, part of the Sustainable Tourism Destination Plan, is an example of territorial regeneration. Funded by Next Generation EU resources, the project promotes sustainable mobility and ecological restoration, strengthening Motril’s position as a green and healthy destination.
United Kingdom
Challenges and opportunities for cruise tourism in Scotland
Scotland is facing the challenge of balancing the growth of cruise tourism with environmental sustainability. The proposed cruise ship tax aims to address environmental concerns while promoting environmentally friendly practices and clean ship technologies. Collaboration between government, industry and local communities will be crucial to ensure economic prosperity and environmental protection.
Active place-making in the UK
Regenerative tourism in the UK focuses on authentic experiences that enrich local communities and preserve their natural and cultural heritage. Initiatives such as the adaptive management of tourist flows and the use of technology to promote lesser-known areas demonstrate an approach that integrates sustainability and luxury.
European Cities vying for the title of Capital and Green Pioneer of Smart Tourism
The European Commission has selected the finalist cities for the European Capital of Smart Tourism and Green Pioneer 2026 awards, recognising their commitment to sustainable and innovative tourism. The finalist cities will present their projects in Brussels, with the aim of promoting good practices and increasing the visibility of sustainable destinations.
Eco-scenarios
Extreme day trips: an unsustainable viral trend
Extreme day trips, fuelled by cheap flights and social media, are contributing to tourist overcrowding and increasing greenhouse gas emissions. Experts suggest longer and more responsible journeys to support local economies and reduce environmental impact.
Customised experiences and responsible tourism through camper van sharing.
Camper van sharing is revolutionising tourism, making it more sustainable and accessible to young people and couples. This mode of travel, based on sharing, reduces the number of vehicles required and promotes the use of electric motorhomes, helping to counteract overtourism and encourage personalised and responsible experiences.
Global trend in wellness tourism: holistic experiences and nature
Wellness tourism is growing rapidly, integrating nature and sustainability into travel. Travellers are seeking experiences that combine physical regeneration and respect for the environment, while resorts and spas are adopting eco-friendly practices. The challenge is to create tailor-made programmes that combine nature, sustainability and innovation.
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