The Fondazione con il Sud has launched a call for proposals to ‘Repopulate the South’, allocating 8 million euros for local development projects in Southern Italy. The initiative aims to socially and demographically regenerate local areas through community involvement and the third sector, promoting sustainability and inclusion.
In Italy, slow tourism is emerging as a sustainable alternative to fast tourism flows. Five springtime walking routes, including the Via Francigena and the Camino di San Benedetto, offer authentic experiences through nature and historic villages, promoting respectful and mindful travel.
Florence is tackling overtourism with regulations on short-term rentals and promoting authentic experiences through the Firenze Creativa network and the ‘Not For Tourists’ map. Cycle paths like the Arno Cycle Route offer a sustainable way of exploring the city.
Introducing Europe’s first Urban Eco Village, the Grinto Camping & Food Experience, located between Moncalieri and Turin. This eco-friendly campsite offers a unique experience, using power from renewable sources, waste water recovery and a restaurant that showcases local and seasonal cuisine.
This concept, promoted by platforms such as HomeExchange, offers a sustainable alternative to traditional tourism, reducing environmental impact and promoting a circular economy. In Italy, this phenomenon is on the rise with a 59% increase in exchanges in 2025, favouring slower, more mindful tourism.
Gong Rock Safaris offers a unique travel experience in Tanzania, combining the natural beauty of national parks with mindful exploration of local dynamics. The initiative promotes responsible tourism through stays in environmentally sustainable camps and support for local communities.
Middle East
Saudi Arabia is reshaping its approach to tourism through the Vision 2030 project, focusing on sustainability and innovation. Projects like the Red Sea Projects and NEOM are integrating renewable energy and green technologies to promote cutting-edge ecotourism.
Asia
Kyrgyzstan
Mountain communities in Central Asia, vulnerable to climate change, are adopting sustainable practices such as organic farming and ecotourism. The FAO emphasises the importance of supporting these regions in order to transform mountain areas into resilient agri-food systems.
India
India is developing an ecotourism model combining environmental conservation and the involvement of local communities. Destinations such as Sikkim, Kerala and Ladakh offer sustainable experiences promoting the well-being of communities and protection of biodiversity.
Caribbean
Puerto Rico
‘Discover Puerto Rico’ has launched ‘The Green Path’, an interactive microsite guiding visitors towards sustainable tourism. Through four key themes, visitors can obtain ‘Responsible Traveller’ certification and access exclusive discounts, promoting exploration respectful of the environment and local culture.
Americas
Costa Rica
The Expotur 2025 trade fair aims to consolidate Costa Rica’s position as a multi-experiential ecotourism destination, promoting wellness and adventure tourism. The event, supported by the Costa Rican Institute of Tourism, will facilitate business meetings to showcase the country’s natural treasures.
Peru
Peru is participating in Global Big Day 2025, harnessing birdwatching as a tool to promote sustainable tourism and ecosystem conservation. Through training initiatives and international partnerships, it aims to showcase natural areas and support local economies.
Europe
Europe
In Europe, nature tourism focusing on wolf observation is a growing segment, promoting conservation and local development. In Italy, Romania, Sweden and France, guided tours offer immersive experiences to raise visitors’ awareness of the importance of wildlife conservation.
Smaller towns in the UK, often considered boring, are emerging as genuine alternatives to mass tourism. These places offer genuine, everyday life experiences, promoting mindful, sustainable tourism that invites appreciation of local culture and a slower pace.
The Esto es España TV series, led by Enrique Alex, explores Spain via lesser-known routes, promoting sustainability and responsible tourism. In its thirteen episodes, the programme highlights the country’s cultural and natural diversity, with a focus on sustainable innovation and local identity.
Eco-settings
Noctourism is emerging as a global trend for authentic and sustainable experiences, reducing environmental impact and rediscovering nature by night. Destinations such as Namibia, Iceland and Australia offer unique experiences, promoting ecological awareness and protection of ecosystems.
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