The regional government: “No other region has invested as much”
Campania is investing in a sustainable tourism model with a focus on hospitality, craftsmanship and the promotion of local supply chains. Initiatives such as the Regional Walking Routes network and support for artisanal and agri-food sectors are at the heart of this development.
The draft legislation on Italy’s walking routes aims to recognise these itineraries as cultural and tourism infrastructure, promoting slow and sustainable travel. It includes the creation of a national database and a central coordination body to ensure quality and accessibility, while supporting local economies and enhancing regional heritage.
Valoritalia is introducing GSTC certification in Italy, promoting sustainable tourism practices based on environmental, social and economic criteria. The initiative aims to improve the quality and resilience of Italian tourism destinations.
Limone sul Garda has been recognised as one of I Borghi più belli d’Italia thanks to its commitment to landscape protection and the promotion of sustainable tourism. This recognition opens up new opportunities for development and collaboration, strengthening the town’s positioning as a destination for slow, mindful travel.
The Gran Tour del Lazio, funded with €65,000, promotes slow and sustainable tourism through a cycling route spanning over 1,000 km. By making use of existing infrastructure, the project encourages train-bike intermodality and involves local communities, supporting sustainable economic development and greater awareness of the region.
Dahabeya mini-cruises on the Nile offer a slow and sustainable tourism experience, far removed from mass tourism. These traditional boats, often wind-powered, allow travellers to discover remote villages and enjoy deep cultural immersion, while reducing environmental impact and fostering authentic exchanges with local communities.
In Nero Mer, the decision to put an end to monkey poaching has transformed the village into a model of sustainable tourism. The community has developed a form of community-based tourism that has generated economic and social benefits, investing in infrastructure and youth training and demonstrating that conservation can create real local value.
In Santo Domingo, a regional workshop brought together managers of UNESCO World Heritage sites from Latin America and the Caribbean to discuss sustainable tourism strategies. The meeting highlighted the importance of involving local communities, protecting cultural and natural heritage, and integrating inclusive development models. Initiatives such as community beekeeping in Guatemala and women’s empowerment programmes in the Caribbean were shared.
Machu Picchu continues to stand out as a model of sustainable tourism, having obtained Carbon Neutral certification for the third year in a row. Through ecological restoration initiatives and circular economy solutions, the destination is reducing its carbon footprint and promoting sustainable mobility, contributing to global climate goals.
Across Latin America, sustainable tourism is focusing on whale conservation through responsible observation practices. Local initiatives and NGOs promote awareness and reduced human impact, engaging both communities and visitors in activities that respect marine ecosystems.
Taiwan is redefining its tourism sector through a sustainable roadmap that supports local economies and cultural heritage. The Island Pilgrimage initiative promotes low-emission tourism through guided walking routes across the Matsu Islands, fostering deeper connections between visitors and place.
Shivrajpur Beach in Gujarat has become a benchmark for sustainable coastal tourism after receiving Blue Flag certification. Significant investment has gone into environmentally friendly infrastructure that enhances the visitor experience while protecting the natural environment. The project not only raises Gujarat’s tourism profile but also promotes more responsible and competitive tourism.
Several European cities are rolling out programmes to encourage sustainable tourism. Copenhagen, Berlin, Helsinki, Bremen, Switzerland and Normandy are testing reward schemes and certification systems to promote active mobility, regenerative tourism and the use of public transport, helping to reduce carbon footprints.
British travellers on TikTok are showing a growing interest in sustainable and authentic destinations. Liechtenstein is emerging as a symbol of slow travel, while Copenhagen stands out for its eco-friendly experiences. Online communities are increasingly seeking mindful, culturally rich and less crowded travel options.
Brussels Airport is transforming the traveller experience through sustainable solutions, including autonomous electric shuttles, smart charging stations and solar panels. Supported by the European Union, these initiatives aim to reduce emissions and improve energy efficiency, promoting cleaner and more responsible transport.
Barge cruises offer a sustainable alternative to mass tourism, allowing travellers to explore the French countryside and small European villages. This form of travel supports local micro-economies and reduces pressure on iconic destinations, fostering a more authentic connection with places.
Andalusia has introduced El Trato Andaluz, a coexistence agreement designed to improve relations between tourists and residents by promoting respect and sustainability. Part of a broader sustainable tourism strategy, the initiative aims to preserve cultural identity and prevent negative impacts.
TicinoERSL has published its first Sustainability Statement, highlighting its commitment to responsible governance. The document underscores the importance of awareness-raising, support for sustainable projects and internal accountability, with a particular focus on sustainable tourism and digitalisation.
Sustainable tourism is growing rapidly, with a projected increase of 234% by 2031. Travellers are increasingly seeking authentic experiences that respect the environment and local communities, and Italy stands out for its natural and cultural heritage. The UN’s 2030 Agenda is guiding policies towards active mobility and greater sustainability.
I contenuti linkati in questa rassegna stampa sono di proprietà dei rispettivi autori e/o editori. I link sono condivisi a scopo informativo.
Elaborata da Extreme Srl per Enit SpA