Sustainability News June 2025 N. 4
23 June 2025
Reseach Office: Sustainability news, Sustainability news 2025
News from Italy
Explore slow and immersive tourism in the Lugana wine region
Lugana is establishing itself as a top wine tourism destination, promoting a slow and immersive style of tourism. With over 60% of its vines certified or undergoing organic conversion, it offers experiences ranging from tastings among the vines to yoga in the vineyards, showcasing the sustainability and authenticity of this landscape.
Sustainable practices in the Italian Alps rewarded with 19 Green Flags
Legambiente's ‘Carovana delle Alpi’ campaign has awarded 19 Green Flags to Italian Alpine locations for environmental sustainability projects. These awards highlight commitment to responsible tourism and enhancement of mountain communities through initiatives ranging from sustainable agriculture to responsible tourism.
Food&Wine Tourism Forum 2025 promotes sustainable practices
The 2025 edition of the Food&Wine Tourism Forum in Grinzane Cavour explored integration of tradition and innovation in food and wine tourism, highlighting the importance of sustainable experiences. The event presented success stories such as Benidorm, awarded for its smart tourism, and discussed strategies for sustainable resource management.
Bergamo’s Europe Office promotes sustainable tourism and local area regeneration projects
The Europe Office of the Province of Bergamo has won funding for sustainable tourism projects, including conversion of ski resorts and regeneration of rural areas. These initiatives aim to promote sustainability and local innovation.
News from around the world
The Americas
Ecuador
Strategic Plan for Galapagos Blue Economy
The Galapagos Islands, known for their unique biodiversity, are implementing a Blue Economy Strategic Plan (2025-2040) to promote sustainable growth. The initiative, supported by the World Bank, integrates sustainable fishing and responsible tourism, actively the involving local communities.
Brazil
Lençóis Maranhenses National Park, an example of sustainable tourism in Brazil
The Lençóis Maranhenses area, with its white dunes and crystal-clear lagoons, is a model of sustainable tourism, combining natural beauty and environmental conservation. Recognised as a World Heritage Site, the Park promotes responsible tourism in partnership with local communities.
Asia
China
Initiatives in China to combat the illegal wildlife trade
Sustainable tourism in China, through the WWF’s Sustainable Travel Alliance, is promoting responsible practices to safeguard biodiversity and combat the illegal wildlife trade. The initiative engages businesses and travellers in a shift towards sustainability, reducing pollution and raising awareness of travel choices.
India
Green economy: a regenerative and sustainable vision for India
India is investing in renewable energy and creating millions of green jobs, complementing the UN Sustainable Development Goals. Ecotourism and bio-agriculture are at the heart of this transformation, supported by green finance and innovation.
Sustainable art installations in Noida
The Jungle Trail Park in Noida, India, is an example of innovative ecotourism, using 500 tonnes of recycled iron to create over 700 life-sized sculptures. The park promotes an educational and sustainable experience with a ‘waste to wonder’ theme.
Ecotourism initiatives for biodiversity and local employment in Haryana
The Haryana government has launched ecotourism projects in the Aravalli range to promote biodiversity and generate job opportunities for the local communities. Initiatives include the Aravalli Green Wall and a jungle safari, promoting environmental restoration and involving local people as Van Mitras (friends of the forest).
Europe
France
Promoting car-free stays in the Livradois-Forez region
The Livradois-Forez region in Auvergne is promoting responsible tourism through car-free stays, encouraging visitors to explore the area on foot or by bicycle. This initiative aims to reduce environmental impact and offer authentic, low-impact experiences through activities ranging from excursions to craft workshops.
Scotland
Tourists commit to sustainable tourism in the Scottish Highlands
Around 3,000 tourists have signed a commitment to responsible tourism along the NC500 route in the Scottish Highlands. The initiative, promoted by North Coast 500 Ltd., encourages eco- and community-friendly behaviour, such as correct waste management and compliance with traffic regulations. The project includes a digital platform using educational resources to guide visitors in making informed choices.
New tourist tax in Glasgow to improve the urban environment
Glasgow has approved a 5% tourist tax to finance improvements in its urban environment and infrastructure. The funds raised will be used to make the city cleaner and more attractive, also benefiting the local communities.
Spain
The Neighbourhood Assembly for Tourism Degrowth in Barcelona
In Barcelona, the Neighbourhood Assembly for Tourist Degrowth is opposing ‘touristisation’, proposing solutions such as regulation of short-term rentals and reduction of cruise traffic to promote an eco-social economy.
New technology trends in the travel lifecycle
Spain is preparing for a tourism boom in 2025, with 98 million visitors expected. Sustainability plays a key role in the latest trends, with tourists increasingly aware of their environmental impact and using advanced technologies such as AI to create custom experiences. Astrotourism and mindful tourism are on the rise, while quantum computing and eVTOLs promise to revolutionise transport and logistics.
Responsible city tourism management in Barcelona
Barcelona is committed to transforming the city's tourism through a sustainable approach, with José Antonio Donaire at the helm. Initiatives include regulation of tourist apartments and restriction of cruise ships, aiming at an environmentally friendly tourism model.
Eco-scenarios
Global efforts to combat land degradation and promote social stability
Global initiatives aim to restore one billion hectares of land by 2030, promoting a regenerative economy. Projects such as the ‘Great Green Wall’ and ‘Peace with Nature’ show how environmental restoration can foster employment and social justice.
The UNESCO MAB Programme: a living laboratory for global sustainability
The UNESCO Man and the Biosphere (MAB) Programme supports sustainable development through global reserves promoting biodiversity, regenerative agriculture and ecotourism. Despite its impact, the programme needs greater visibility to amplify its effectiveness.
Travel strategies for reducing environmental impact
This article explores the ethical dilemma of tourism in relation to greenhouse gas emissions, suggesting solutions such as using trains and buses for short trips and offsetting emissions for long-haul flights. Choosing environmentally-certified accommodation is a further step towards responsible tourism.
Google Maps now supports sustainable travel directions
Google Maps has updated its European platform to include train and bus options alongside flights, displaying costs, times and CO₂ emissions. This initiative aims to promote more eco-conscious travel choices, working with transport companies to provide accurate data.
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