The Municipality of San Benedetto del Tronto has launched a plan to deseasonalise tourism, increasing events from March to May by 30% and promoting experiential tourism packages. Its goal is to reduce dependence on the summer season and increase the average length of tourist stays.
Messina is introducing 29 new electric buses for public transport, part of a project envisaging a total of 54 vehicles, to reduce pollution and raise travel quality. This initiative not only improves urban mobility but also offers visitors a more sustainable way to explore the city.
In Valtellina, the eighth edition of the course for alpine hut managers aims to train professionals to integrate eco-sustainability and showcase local traditions into mountain tourism. The initiative, promoted by the APF Valtellina training body and the agricultural and forestry services body ERSAF, includes modules on catering, safety and business management, resulting in a regional competence certificate.
The Cammino dell'Unione, a 100 km walking route in the Terre di Castelli region, has seen a 61% increase in visitors, highlighting an interest in slow and sustainable tourism. The initiative promotes accessibility for people with disabilities, while enhancing the area’s cultural and social appeal.
The Via delle Sorelle, a path linking Brescia and Bergamo, is renewing its partnership until 2027, promoting slow tourism and sustainable development. The initiative, managed by Slow Ride Italy, aims to showcase the landscape and generate social cohesion and economic value for local communities.
From 26 to 28 May, Porto Torres, Stintino and Alghero will be hosting the Europarc conference on the development of sustainable tourism in protected areas. The event will involve the Asinara National Park and the Porto Conte Regional Park, promoting biodiversity-compatible land use models.
Favignana is becoming a training and research centre thanks to the Sebastiano Tusa scientific centre for underwater archaeology and marine sciences. The initiative aims to showcase the natural and archaeological heritage of the Egadi Islands, promoting a sustainable tourism development model and boosting international cooperation.
The 2025 Italia, Paese di Cammini report highlights a growth in slow tourism with more than 300,000 ramblers walking 160 routes. This phenomenon supports the development of inland areas and small villages, promoting sustainable tourism and showcasing cultural and natural heritage.
Tunisia is implementing nature-based solutions to protect its coastline from erosion and climate change. Initiatives such as the involvement of natural ecosystems and participatory science are at the heart of these strategies for sustainable tourism and beach conservation.
Rwanda has seen a significant increase in tourism revenue thanks to ecotourism hiking and mountain gorilla watching, which account for over 70% of its tourist activities. Initiatives such as the Kwita Izina ceremony are strengthening bonds between wildlife conservation and sustainable tourism.
Los Nevados National Natural Park in Colombia has launched an ecotourism management plan to promote sustainable tourism. The plan includes new regulated trails, access limits and closure periods to protect ecosystems, as well as involvement of local communities in the tourism chain.
The bison sanctuary with a focus on environmental restoration and a new economy in northern Mexico
In northern Mexico, the reintroduction of bison to the El Santuario reserve is restoring the ecological and cultural balance. This rewilding project not only fosters biodiversity but also promotes a sustainable local economy through ecotourism.
Mexico is committed to protecting 30% of its oceans by 2030 through projects such as the Dos Mares Biosphere Reserve. These initiatives aim to integrate marine ecosystem conservation with the well-being of local communities, promoting sustainable fishing and economic development of coastal areas.
The Ayllu Verde project, launched by UNESCO Peru and KOICA, aims to create a circular economy in the Cusco region by improving waste management and reducing the environmental impact of tourism. The initiative involves 12 districts and is inspired by the Andean concept of ayllu, promoting community participation and heritage conservation.
The Colorado Tourism Office has launched new funding programmes to support sustainable tourism, promoting authentic experiences and involving local communities. These subsidies aim to enhance the area’s natural and cultural heritage, distributing the economic benefits of tourism fairly.
The Miss Planet International initiative in Siem Reap has planted 300 palm trees to promote sustainable tourism and raise awareness of environmental challenges. This symbolic and tangible project aims to enhance local communities and protect Cambodia's natural heritage.
The Indian government has launched a strategy for 2026 focusing on culture, sustainability and food, promoting authentic and responsible experiences. The initiative aims to engage local communities and protect natural environments while showcasing Indian cuisine.
The village of Mawlynnong, known for its cleanliness and collective management, has decided to close to tourists on Sundays from 2026. This measure aims to protect the village’s identity and ensure sustainable tourist flow management, safeguarding the environment and local traditions.
On the island of Lombok, in Indonesia, Project Hiu is turning shark fishermen into ecotourism guides, reducing shark fishing and protecting marine biodiversity. This initiative offers new economic opportunities and involves fishermen in scientific research, demonstrating the potential of sustainable tourism in supporting local communities.
The Kerala Tourism Department has begun a feasibility study to develop sea turtle tourism, in partnership with the Wildlife Institute of India. The aim is to promote the conservation of Olive Ridley turtles through sustainable ecotourism activities, involving local authorities and communities.
The Via Francigena, an ancient pilgrimage path, is experiencing a rebirth as a slow and sustainable tourist route. Crossing five countries, it offers a unique experience of cultural exploration and contact with local communities, promoting new forms of hospitality and economic development in lesser-known areas.
In 2026, rail travel in Europe is evolving with the return of night trains and development of high-speed lines. These services offer a sustainable alternative to flying, reducing emissions and transforming travel into a cultural and scenic experience. New routes, such as the Paris-Berlin overnight link, are paving the way for exploration of more destinations.
Olive oil tourism in Greece offers a unique experience combining cuisine, culture and sustainable rural development. Through tasting sessions, visits to oil mills and farm stays, travellers can explore the millennia-old tradition of olive growing while supporting local economies and promoting sustainable agricultural practices.
The world's lowest islands, like Tuvalu and the Maldives, are facing rising sea levels. Innovative natural solutions, such as restoration of coral reefs, play an essential role. Responsible tourism can contribute to conservation by involving visitors in protection of local ecosystems.
The Amadeus report predicts that tourism will be increasingly sustainable by 2026, with a growing focus on low-emission airlines and certified hotels. Technological innovation, featuring artificial intelligence and biometric controls, is set to transform the travel experience, with demand for authentic and personalised experiences driving travellers’ choices.
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