Bergamo is promoting conscious and sustainable tourism, with a focus on authentic experiences and longer stays. The city is hoping to turn visitors into “Temporary Citizens”, enhancing the local area and the off-season through cultural and sporting events.
Outdoor tourism is experiencing significant growth in Italy, with an economic impact of more than Euro 8 billion in 2024. Initiatives such as the Cammini Religiosi, supported by public funds, promote sustainability and enhance lesser-known areas, counteracting overtourism.
The Cammino del Lago Maggiore offers a slow tourism experience along a 240 km route between Italy and Switzerland. This route promotes sustainability and connection with nature, passing through villages and local communities far from mass tourism.
The new Lonely Planet guide for Campania highlights Cilento, an authentic area rich in local traditions, promoting sustainable tourism experiences such as the Via Silente and the Cammino di San Nilo. These initiatives allow tourists to explore the area at a slow pace, immersed in nature and local culture.
The appointment of Miguel Aguíñiga Rodríguez as president of the Mexican Social Tourism Council marks a step towards more inclusive and sustainable tourism in Mexico. 2025 has been hailed the Year of Sustainable Tourism in Baja California, hoping to transform tourism into an driver of social and economic progress, promoting accessibility and shining a light on lesser-known areas.
The Regional Government of Callao signed an agreement with Cenfotur to enhance skills in the tourism sector, promoting local inclusion and sustainability. The initiative seeks to transform Callao into a competitive destination through training, cultural enhancement and business support.
Peru will host the National Social Tourism Forum in Lima, focusing on inclusion and sustainability in tourism. The event aims to ensure equal access to tourism benefits, involving communities that have historically been excluded and promoting accessible management models.
Singapore EXPO has been awarded the Platinum MICE Sustainability Certification, recognised by the Global Sustainable Tourism Council. This award recognises the sustainable practices adopted by the EXPO, such as the use of clean energy, waste management and water saving, positioning EXPO as a leader in sustainable conference tourism.
Rayong, Thailand, has been recognised as Asia’s best slow travel destination by Agoda, due to its relaxing atmosphere and pristine beaches. This nature refuge promotes sustainable tourism, encouraging visitors to live like residents and enjoy authentic and relaxing experiences.
The Hong Kong government has launched a plan to turn nine locations into tourist attractions, with a focus on ecotourism. Initiatives include tours of the city’s natural Four Peaks and guided visits to local businesses.
Mizoram has recorded a 114% increase in tourism thanks to the Mizoram Responsible Tourist Policy, which promotes sustainability and community involvement. This policy has turned the state into a popular destination, enhancing natural and cultural wealth through community tourism.
In Maharashtra, ecotourism is on the up thanks to stays on permaculture farms that offer sustainable living experiences. These initiatives promote organic cultivation, water management and natural building techniques, fostering a deep connection with nature and the local community.
Royal Enfield's Himalayan Odyssey 2025 is more than just a motorbike adventure, it’s an environmental sustainability initiative. With the #LeaveEveryPlaceBetter initiative, participants can reduce their environmental impact by eliminating single-use plastics and installing water purifiers, raising awareness about the need to protect fragile ecosystems.
The Village Movement in Indonesia promotes sustainable waste management by involving rural communities. The initiative, supported by the local government and experts, encourages separate waste collection and recycling, turning sustainability into an everyday lifestyle.
Unisoap collaborates with 500 French hotels to collect and regenerate used soaps, reducing waste and supporting people in need. This project not only reduces environmental impact, but also offers social benefits and tax breaks to participating hotels.
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