Italy was guest of honour at the FESTUR Ecotourism Fair in the Dominican Republic, promoting sustainable tourism and local identity. The event was attended by 50,000 people and offered a full programme of exhibitions, conferences and environmental initiatives, fostering cultural exchange and cooperation on sustainable tourism.
New archaeological excavation campaigns in the Salerno area aim to showcase historical and cultural heritage, promoting sustainable tourism. Activities involve the local community and provide educational opportunities, combining land conservation with the tourist offering.
Palermo received a special mention at the Urban Award for its sustainable mobility policies, harnessing cycle paths as tools for social cohesion and urban regeneration. The city is investing in cycle paths and infrastructure to promote more efficient and less polluting mobility.
The President of the Dominican Republic, Luis Abinader, has highlighted the importance of air connectivity for sustainable tourism, focusing on developing the Pedernales tourist hub in accordance with the principles of clean tourism. Increased air routes and participation in international conferences are confirming the country’s status as a regional hub.
In Ayacucho, master baker Juan Andrés Ugaz is promoting sustainable tourism through artisanal bread. The Bread Route is an initiative combining tradition, culture and sustainability, involving local communities in protecting wheat and certifying master bakers. This project aims to create a form of tourism that supports and gives back to the region while showcasing its cultural and food heritage.
The hydrogen-powered Qingchun train is a step forward for sustainable tourism in China, combining energy efficiency and environmental friendliness. It offers a unique travel experience through the scenery of north-eastern China, promoting mindful tourism while reducing dependence on fossil fuels.
Jinan, the ‘spring city’, hosted the ‘Opportunity China: Global Gen Z Views on Jinan 2025’ event, demonstrating how tradition and innovation can coexist in a sustainable development model. Attendees explored green technologies and cultural heritage, making Jinan an example of responsible, innovative tourism.
The Dalai Lama has launched VisitDharamshala.com, Dharamshala’s website promoting sustainable tourism. The initiative aims to blend tradition and innovation, supporting the local economy while preserving the Himachal Pradesh ecosystem.
Kerala, famed for its unique backwaters and rich culture, is promoting sustainable tourism combining nature, tradition and wellness. This Indian state is committed to the UN Sustainable Development Goals through initiatives such as zero-carbon destinations and community projects, turning sustainability into a shared philosophy.
The Indonesia Tourist Travel Pack launched in Bali is introducing a fully digital payment system, reducing environmental impact and improving the tourist experience. Adoption of the QRIS system benefits local businesses and fosters more responsible, sustainable tourism.
Soria, in Castile and León, is a model of sustainable tourism thanks to its rich mycological biodiversity. The Parque Micológico Montes de Soria advocates regulated mushroom picking, environmental education and themed trails, integrating science and local culture. This approach not only safeguards the ecosystem but also supports the local economy through food and wine events and experiential tourism.
Valencia is making a name for itself as an example of sustainable, inclusive tourism thanks to projects such as Rewilding Valencia and the creation of biodiversity corridors. The city is the first in Spain to receive AENOR certification for its 2024-2028 sustainability strategy, promoting urban regeneration and environmental innovation.
Airbnb has launched a three-year, $50-million plan to promote rural tourism in Spain, responding to a growing demand for authentic experiences in less crowded areas. The initiative aims to breathe new life into depopulating villages and better distribute tourist flows, supporting local economies and reducing pressure on popular destinations.
The small village of Pont-Croix, in Brittany, has been recognised by the UNWTO for its sustainable tourism model integrating local identity, heritage protection and economic development. This approach harnesses historical and cultural resources without compromising them, also involving the local community and promoting a high-quality tourism experience.
Loire Tourisme is committed to making tourism more inclusive and sustainable by 2030, improving accessibility for people with disabilities and promoting decarbonisation. Using the ‘Tourism and Disability’ and ‘Green Key’ labels, it aims to create a welcoming and responsible environment, showcasing local nature and culture.
The UK is gearing up for record-breaking tourism in 2026 thanks to policies promoting authentic, sustainable experiences. Lesser-known destinations such as Wales and the Scottish Highlands are gaining popularity due to their eco commitment. Ethical luxury tourism and eco-innovative cruises are on the rise, with a focus on quality and sustainability.
The Swedish concept of lagom, meaning ‘just the right amount’, promotes a slow, mindful style of travel in harmony with nature and respect for locations. Through practices like allemansrätten (the right of public access) and fika (coffee break culture), travellers can enjoy authentic, sustainable experiences, exploring places like the Stockholm Archipelago Trail.
New Zealand is investing nearly a million dollars to promote the Classic New Zealand Wine Trail, a trail combining quality wines, local foods and slow, authentic tourism. The initiative aims to showcase wine regions and cultural heritage while favouring a lasting economic impact for local communities.
The E1 Series, dubbed the ‘Formula 1 of the Sea’, is an electric speedboat championship that promotes sustainability through zero-emission races and environmental initiatives. Through the Blue Impact programme, the event aims to raise awareness about sustainable mobility and marine ecosystem protection.
Sustainable mobility is crucial to reducing the environmental impact of tourism and improving accessibility at natural destinations. Global models show how green transport can foster more inclusive, mindful tourism, requiring cooperation between institutions and communities.
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Elaborata da Extreme Srl per Enit SpA