Castel del Rio has inaugurated a new path, over seven kilometres long, through centuries-old chestnut groves and medieval villages, created to promote the history and culture of the Marrone IGP chestnut. The initiative, supported by local authorities and responsible tourism festivals, invites people to discover the area in a sustainable way, respecting the environment and local traditions.
The National Walking Day, promoted by FederTrek, is an invitation for people to rediscover Italy through slow movement, promoting sustainable, mindful tourism. The initiative offers routes throughout Italy, encouraging people to leave their cars at home and connect with the country, authentically.
Frantoi Aperti 2025 in Umbria promotes slow, mindful tourism that celebrates extra virgin olive oil as a symbol of environmental and cultural sustainability. The event invites people to rediscover Umbria through experiences that combine agricultural traditions with landscapes, promoting a circular economy and the protection of the olive-grove landscape.
The Isnart-Unioncamere report states that 65% of tourists choose Italy for cultural experiences, surpassing beach tourism. The Mirabilia project promotes a network of sustainable UNESCO destinations, championing local identities and connecting art and communities.
The 'Wind Parks' guide, presented by Legambiente, promotes sustainable tourism through the discovery of 29 wind farms in Italy. The initiative aims to integrate wind farms into the local area, creating both economic and social benefits for local communities and promoting experiential tourism that also places the spotlight on local traditions.
The Treni del Tartufo 2025 initiative offers a sustainable tourism experience in the Monferrato region, promoting the discovery of local flavours and traditions through journeys in vintage train carriages. This project capitalises on Piedmontese culture and rural life, encouraging a type of tourism that celebrates slowness and connection with the land.
The Tuscan Archipelago National Park is a sanctuary of biodiversity that integrates environmental conservation with sustainable development. Recognised by UNESCO, the park offers environmentally friendly activities such as trekking and water sports, proof of the balance between tourism and the protection of nature.
Morocco has reintroduced the Barbary sheep to the Eastern High Atlas National Park, an initiative combining biodiversity conservation and sustainable development. With the involvement of local communities, the project promotes responsible ecotourism and creates new economic opportunities.
Peru has been recognised as one of the Top 100 Green Destinations, thanks to four natural attractions that demonstrate the country's commitment to responsible management and biodiversity protection. This recognition underscores the importance of sustainability as a strategy for developing tourism and the aiding the well-being of local communities.
The 2026 ranking for European Best Destinations celebrates European cities that combine cultural heritage and sustainability. From Ptuj to Toledo, these destinations are proof of how tourism can benefit local communities by promoting mindful and respectful travel.
In France, the Green Destinations label, recognised by the Global Sustainable Tourism Council, promotes sustainable tourism through territorial certification involving public, private and civic entities. The Tarn department has obtained the Silver level, while Corsica is the first region to certify its entire area, demonstrating the effectiveness of a systematic approach to sustainability.
Lyon has been recognised as France’s most sustainable city, ranking eighth worldwide in the GDS-Index 2025. The city is praised for its strategy that integrates environmental protection, social inclusion and innovation, taking concrete actions to reduce carbon emissions and raise visitor awareness.
With the support of the European Union, Moldova is developing a sustainable tourism ecosystem that integrates cultural heritage, ecotourism and technology. The initiative aims to improve accessibility and the visitor experience, fostering the economic growth of rural communities and responsible tourism.
The 'Percorsi Convergenti' (Converging Paths) event has looked at the way transhumance and the circular economy can be integrated into a regenerative tourism model. The initiative emphasised the importance of collaboration between the public and private sectors, and the optimisation of Spanish trails to promote sustainable tourism that combines tradition and innovation.
During the 10th Local Products Week, hotels in Pamplona offer visitors a welcome package with D.O. Navarre olive oil and information packs on local consumption. The initiative aims to strengthen the link between hospitality and the local area, promoting a more ethical tourism rooted in local culture.
The heatwaves in Spain have highlighted the need to invest in sustainability and innovation in tourism. Exceltur emphasises the importance of a state policy for sustainable tourism, advocating quality and respect for the environment to tackle the climate crisis and ensure a stable future for the industry.
Spanish Prime Minister Pedro Sánchez has announced the creation of a national watchdog to monitor tourist industry building. The aim is to restore balance to the coexistence of visitors and residents, addressing gentrification and the rising cost of living. The initiative aims to promote sustainable tourism by integrating digital innovation, urban planning and sustainability.
Starfish Island in Honda Bay is an example of sustainable tourism with strict rules that restrict visitors and foster respect for the environment. Local authorities distribute tourist flows in order to preserve the ecosystem, while eco-certified tours educate tourists and support conservation.
Kyoto has approved a hotel tax of up to 10,000 yen per night for luxury hotels, intended to finance sustainable tourism initiatives and improve local services. This measure aims to reduce tourist overcrowding and preserve the residents’ quality of life.
Omio's NowNext '25 report reveals that Generation Z is advocating a more conscious, sustainable tourism, with a preference for European destinations off the beaten track, and a focus on value and advance planning. Authentic, local tourism, together with word of mouth, is becoming central to travel choices.
The IUCN Centre for Mediterranean Cooperation leads the Blue Tourism Initiative to turn tourism into a regenerative force in the Mediterranean. With a budget of €4.3 million, the initiative aims to re-direct coastal and marine tourism towards sustainable models, combining research, environmental policies, and concrete actions.
Cyber Day is not just a shopping event, it is also an opportunity to embrace a more mindful, sustainable type of tourism. New travel trends include wellness, food and wine, and cultural tourism, with a strong focus on environmental sustainability and respect for local communities.
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