The Italian summer promoted in international specialty locations: from Times Square to airports to town squares
PRESS RELEASE
ITALIAN TOURISM GETS A MAKEOVER: A NEW BRAND IDENTITY DESIGNED BY ENIT
THE ITALIAN SUMMER PROMOTED IN INTERNATIONAL SPECIALTY LOCATIONS: FROM TIMES SQUARE TO AIRPORTS TO TOWN SQUARES
ROBERTO BOLLE AMONG THE SPOKESPEOPLE
STORIES FROM VIPs ON THE ITALIA.IT PORTAL
Italian tourism gets a makeover. ENIT’s restyling continues, renewing all corporate B2C, MICE and luxury communication. It started with the logo and then worked its way through all the company's tools, and the new image will soon also be present on the Italian National Tourist Board’s website.
There was also great success for the global #Liveitalian campaign promoted by ENIT: Italy arrived with a dedicated campaign in specialty and high-traffic locations.
The Italian summer features exceptional spokespeople including Roberto Bolle, Bebe Vio, Stefano Boeri and Renzo Rosso, ambassadors of the LiveItalian campaign at Frankfurt am Main airport, in central London and on digital billboards in Times Square in New York. ENIT aims to reach the general public, thanks to large-scale promotional activities in multiple countries around the world. The project focuses its attention on the most representative faces of Italian beauty and expertise.
Moreover, on the official Italia.it website, in addition to all the other new materials, stories and articles on the Bel Paese by the stars of the campaign will be published starting at the end of June.
“This is an important moment for Italy. These actions and initiatives aim to reinforce the visibility and positioning of Italian destinations in a global setting that sees positive prospects for recovery, in a wide-ranging and expansive path that began in these long years together and is now amplified by further methods and standards that refine the work. A snapshot of excellence and emotion that gives a taste of Italy. We want to breathe new life into the entire tourism chain with a participative approach that will continue to infuse value and credibility into the Italian brand,” says ENIT CEO Roberta Garibaldi.
Below are all the locations in detail:
FRANKFURT
Campaign
at Frankfurt am Main Airport
Planned promotional activities:
Digital Deluxe Network, 73 monitors scattered throughout the airport (Terminal 1 and Terminal 2, Schengen and non-Schengen departures)
Digital welcome network, 164 monitors at baggage drop-off carousels (Terminal 1 and Terminal 2, Schengen and non-Schengen arrivals)
Kingsize Lightbox (Schengen and non-Schengen Terminal 1 on parking/car rental and shopping avenue)
Kingsize Lightbox (non-Schengen Terminal 1 directly in front of the Goethe Bar)
Wall Panel (Terminal 2 Pier D non-Schengen)
Wall Panel (Terminal 2 Pier E non-Schengen)
LONDON
OOH campaign on digital billboards in central London
at Cromination - 6 mega digital screens in Kensington on the way to Heathrow Airport.
at Fulham Broadway - 1 screen in front of the entrance to the Chelsea FC stadium.
at Kings Cross - 1 screen at Kings Cross station (trains from Scotland and the north) and St. Pancras (international trains from France, Belgium and Holland).
- Also making its debut is the billboat in Stockholm, a spectacular and dynamic space by the river that runs through the city.
- From 4 July to 30 July a digital billboard on an ad-hoc boat (the 'Billboat'), will sail a predefined route around the islands of central Stockholm, 9 hours a day, 6 days a week
NEW YORK - TIMES SQUARE
Broadway Digital Crown and Taxis advertising campaign on digital billboards in Times Square, NYC + Taxi tops + Uber/Lyft
Francesca Cicatelli
ENIT Press Office
Phone: (+39) 392.9225216
e-mail: francesca.cicatelli@enit.it