Bleisure in Tuscany

Tuscany, a destination for unique events and experiences

Situated in the heart of Italy and listed as its fifth largest region, Tuscany is one of the most attractive destinations for international tourism and a renewed international MICE destination. Thanks to its position, it is easy to reach from all over the world as well as from all the other Italian regions. With thousands accommodation facilities and hundreds venues of excellent quality, Tuscany is the ideal destination to host conferences, events, conventions, incentive travels and product launches. Its main congress centres and hundreds of different conference hotels have all the required infrastructures to welcome the participants during their stay for any event of the so-called meeting industry. Tuscany is also the perfect destination to live unique moments in a perfect mix of work trips and leisure thanks to its art, history, culture and cuisine.


Tuscany is a wealth of historic treasures considered one-of-a-kind worldwide: its art cities and little picturesque villages, jewels that preserve the medieval atmosphere intact, fascinating landscape, with its bucolic countryside and rolling curvy hills with fortified settlements, cypress trees and vineyards, amazing islands and coastal areas, protected national and regional parks and, last but not least, its food, simple but with authentic flavours, and its wines, ranked among the best in the world. From the Tyrrhenian Sea to the Apuan Alps there are plenty of itineraries for anyone who wants to combine cultural attractions and natural beauty to discover the taste of Tuscany.


Tuscany is the cradle of the Renaissance and it is famous all over the world for its huge artistic and cultural heritage rewarded with 8 UNESCO Heritage Sites: not only the historic centres of Florence, Siena, San Gimignano and Pienza, but also the Square of Miracles in Pisa, the landscape of Val d’Orcia, as the first rural area that exemplifies the beauty of well-managed Renaissance agricultural landscapes, the twelve Medici villas and gardens and the centuries old beech woods of the Casentinesi Forest National Park. And last but not least, Montecatini Terme, part of the Unesco transnational round-up of Great Spa Towns of Europe.


Throughout Tuscany every corner has unique experiences to offer: walking through the little villages or the most famous cities of art naturally connected by historical routes, coming across ancient churches and buildings with incredible artworks or ateliers where you can still see the long-lasting artisan traditions taking place, discovering the countless cycling itineraries for lovers of two-wheels, or enjoying the health benefits of thermal waters in modern spas.


In Tuscany there is a wide range of choices among special experiences to really enjoy the art and culture of the territory, its real roots and characteristics.

Top 5 Bleisure experiences

  1. Look at Florence from an extraordinary and unusual perspective with the Renaioli, people that for centuries have collected the sand at the bottom of the Arno River. Today the Renaioli have returned to sailing with the restored ancient boats, accompanying visitors along the Arno River. A unique and magical experience to admire the artistic beauties of the city such as the Vasari Corridor, the Uffizi Gallery, the Ponte Vecchio from an uncommon point of view.
  2. The best way to experience the culture and traditions of Florence is by a walk around the historic centre of Florence especially in the Oltrarno district. Reserve a walk with a professional tourist guide to discover the artisan workshops ranging from leather goods to jewellery, from marbled paper to frames, and learn of its history from the time of the guilds to the present day.
  3. Wine Experience with Siena Wine Service, an extraordinary food and wine journey! Guided by an expert sommelier discover the wine roots of this region, savouring its unique flavours and age-old traditions. From full-bodied, intense red wines to fresh, aromatic whites, each glass will tell the unique story of this land.
  4. Artistic activities with the Siena Experience Italian Hub. An artisanal and artistic journey to learn about the history of Siena. In the magnificent setting of Piazza del Campo, guided by skilled local artists who will introduce you to the centuries-old traditions of Sienese art. Various activities and materials such as pottery making or creating a medieval di-pinto using the techniques and tools of the time.
  5. Carrara marble quarries tour. At the Carrara marble quarries, exclusive guided tours are regularly organized for small groups of people to discover where Michelangelo used to choose the whitest marble for his masterpieces.

For more info

1 of 10 Image Ponte Vecchio - Florence
2 of 10 Image Panorama of Florence
3 of 10 Image Uffizi and Palazzo Vecchio - Florence. Photo by: Archivio Toscana Promozione Turistica
4 of 10 Image Renaioli - Florence
5 of 10 Image Piazza del Campo - Siena. Photo by: Archivio Toscana Promozione Turistica
6 of 10 Image Pienza. Photo by: Archivio Toscana Promozione Turistica
7 of 10 Image Congress, Villa Artimino. Photo by: E. Agresti
8 of 10 Image Congress, Villa Artimino. Photo by: E. Agresti
9 of 10 Image Pecorino cheese with oil and wine
10 of 10 Image Craftsmanship - Florence