ENIT at FESPO 2026

From 29 January to 1 February 2026, ENIT S.p.A. is in Zurich to take part in FESPO, Switzerland's largest tourism trade fair and one of Europe's leading travel sector events.  

This is an opportunity for Italy to once again show its tourism offer to the Swiss market, a catchment area seen as particularly strategic, not least because of its geographical proximity. 

Four days dedicated to in-depth focus on the various travel destinations, with special attention to different styles of holiday: from cultural tourism to nature holidays, leisure, and food and wine experiences, without forgetting the constantly growing segment of slow and sustainable tourism.  

The presence of ENIT S.p.A. at FESPO 2026 represents an important opportunity to promote and position Italy as well as to strengthen relations with the local media. 

For this reason, ENIT S.p.A. has organised two days of Espresso Talks, during which it will meet with journalists and bloggers. It has also produced a digital brochure on the Italian Regions, open to all local entities that have decided to participate, and not only those present in the Italian Pavilion. 

The brochure, which also includes an introduction by Ivana Jelinic, CEO of ENIT S.p.A., and an overview of data on tourist arrival trends from Switzerland, has been produced in four languages: Italian, English, German and French.

Press releases: ENIT S.p.A., Basilicata Region, Sardinia Region.

Download the PDF of the Regions Catalogue

or browse it freely below