ENIT at Fitur 2025

ENIT S.p.A. will be at the 45th edition of Fitur, being held from 22 to 26 January at the Ifema Exhibition Centre in Madrid. Fitur is a benchmark for the business development and global expansion of the tourism industry, establishing itself as the leading trade fair for inbound and outbound markets in Latin America.

The event takes place over five days and welcomes both tourism professionals, interested in discovering the latest trends, and the general public, eager to get to know up close the destinations on offer. On the first three days, access is reserved exclusively for trade visitors, while at the weekend the fair is also open to the general public.

This year's edition will be attended by 156 countries, more than 9,500 companies and 153,000 professionals, with a target of more than 150,000 trade visitors between Wednesday and Friday, and around 100,000 visitors from the general public at the weekend. A total of 250,000 visitors are expected, in line with last year's numbers.

ENIT will be present with a 445-square metre stand, hosting nine Italian regions (Calabria, Campania, Emilia-Romagna, Friuli Venezia Giulia, Liguria, Marche, Sicily, Tuscany, and Veneto), the City of Naples, the Republic of San Marino, the national airline ITA Airways and 14 private companies.