ENIT at ITB 2024

15 Leisure trade fairs, 5 MICE trade fairs and 5 dedicated to Luxury and Golf. The year 2024 will be brimming with unmissable events and exhibitions.

Discover the ENIT 2024 trade fair calendar.

Tuesday, 5 March

Press Conference: #WelcomeToMeraviglia

12:00 pm - 1:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEECHES BY: Daniela Garnero Santanchè - Minister of Tourism; Alessandra Priante - ENIT President; Ivana Jelinic - ENIT Ceo; Armando Varricchio - Italian Ambassador to Germany; Stefano Bonaccini - President of Emilia-Romagna Region.

Moderator: Alexander Mazza

Refreshments sponsored by Federalberghi Ischia Procida / Campi Flegrei / Vesuvius Coast / Sorrento Peninsula

1:00 pm - 2:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

Emilia-Romagna press conference: “Visit Emilia-Romagna: Cycling Paradise and News for 2024”

2:00 pm - 2:30 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Stefano Bonaccini - President of Emilia-Romagna Region; Andrea Corsini - Councilor for mobility and transport, infrastructure, tourism, commerce.

Molise press conference: "Authentic emotions in an area waiting to be discovered"

3:00 pm - 3:30 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Salvatore Micone - Councilor for Culture, Sports, Tourism and Traditions, Territorial Marketing and Mountain Development; Angela Aufiero - Director of the Regional Department of Tourism and Culture.

Basilicata press conference: "Another Suditalia... lots of nature, flavors and passions!" (followed by aperitif)

4:00 pm - 5:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKER: Marcella Di Feo - APT Basilicata International Marketing.

ITB Book Awards Ceremony 2024

6:00 pm Hall 3.1b Green Stage

Awarding of the Culture category prize to Paolo Rumiz for his book 'Il filo infinito'.

Presentation of the 'Guest of Honor at the 2024 Frankfurt Book Fair' award to the 'Toskana' guidebook by the Michael Müller publishing house.

Wednesday, 6 March

Tuscany press conference: “From slow tourism to city breaks: a trip to Tuscany amid nature and culture”

10:30 am - 11:00 am ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Francesco Tapinassi - Director of Toscana Promozione Turistica; Leila Pruneti - Toscana Promozione Turistica; Clara Svanera - Cultural Tourism Coordinator for Toscana Promozione Turistica; Mariangela Dalfovo - MFA Coordinator for Tuscany for the Turismo delle Radici Project; Pasquale Iervolino - President Tuscan Roots for Turismo delle Radici.

Liguria press conference: “Tourism and Liguria: a glimpse into the future”

11:30 am - 12:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Sandro Pappalardo - ENIT Councilor; Augusto Sartori, Councilor for Labor and Active Employment Policies, Transport, Relations with Trade Unions, Tourism, Tourism Fairs and Major Events.

ITA Airways presentation: "Summer 24, new destinations, fleet innovation and sustainability" (followed by aperitif)

12:00 pm - 1:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Pierfrancesco Carino - VP International Sales; Carla Catuogno - Regional Manager Europe; Rodney Cali - Country Manager Germany, Austria, Poland & Czech Republic.

Friuli Venezia Giulia press conference: “Nova Gorica and Gorizia: our 'little Berlin'. A flight across borders to the European Capital of Culture 2025”

2:00 pm - 2:30 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Rodolfo Ziberna - Mayor of Gorizia; Samo Turel - Mayor of Nova Gorica.

Moderator: Barbara Gruden

ENIT press conference: "Macchina di Santa Rosa: UNESCO heritage"

2:30 pm - 3:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Sandro Pappalardo, ENIT Councilor; Elena Palazzo - Councilor for Tourism, Environment, Sports, Climate Change, Energy Transition, Sustainability; Daniele Sabatini - Regional Councilor; Mario Luciano Crea - President of the Regional Tourism Commission; Paolo Giuntarelli - Director of Presidency Affairs, Tourism, Cinema, Audiovisual and Sports; Massimo Mecarini - President of the Sodality of the Facchini of the Macchina di Santa Rosa; Raffaele Ascenzi - Designer of the Macchina di Santa Rosa; Emanuele Aronne - Urban Planning Councilor of the City of Viterbo.

Regione Siciliana press conference: “Sicily: Experience an authentic emotion”

3:00 pm - 3:30 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Hon. Elvira Amata, Councilor for Tourism, Sport and Entertainment of the Sicilian Region; Sandro Pappalardo, ENIT Councilor.

Lazio press conference: “The Trails of Lazio towards the Jubilee”

3:30 pm - 4:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Elena Palazzo - Councilor for Tourism, Environment, Sports, Climate Change, Energy Transition, Sustainability; Daniele Sabatini - Regional Councilor; Mario Luciano Crea -President of the Regional Tourism Commission; Sandro Pappalardo - ENIT Councilor; Paolo Giuntarelli - Director of Presidency Affairs, Tourism, Cinema, Audiovisual and Sports; Roberto Battista - Director of Presidency Affairs, Tourism, Cinema, Audiovisual and Sports; Alessandra Croci – Councilor, City of Viterbo; Sandro Pappalardo, ENIT Councilor.

Piedmont press conference: "Piedmont, the experience you don't expect. In 2024, also European City of Wine" (followed by regional wine tasting)

4:00 pm - 5:00 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Vittoria Poggio - Councilor for Tourism of the Piedmont Region (video message); Marco Protopapa - Councilor for Agriculture of the Piedmont Region (video message); Mario Arosio - President of the "European City of Wine 2024" Committee; Federico Riboldi - Mayor of Casale Monferrato; Sara Olivieri - Councilor for Commerce of the City of Ovada; and Paolo Lantero - Mayor of the City of Ovada; Umberto Stupenengo - Director of the Regional Wine Shop of Gattinara.

Thursday, 7 March

Federterme press conference: "Italcares, the Italian answer to medical tourism"

11:00 am - 11:30 am ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Raffaella Iarrapino - Project Manager Italcares, Federterme; Maria Elena Rossi - Global Marketing Director ENIT.

Venice City Council press conference: "Venice 2024"

12:00 pm - 12:30 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKER: Luca Stevanato - Digital Marketing Manager Vela SpA.

Gerace City Council press conference: "You will love Gerace!" (followed by tasting of typical products)

12:30 pm - 1:30 pm ENIT Stand no. 107 (Piazza Italia) - Hall 1.2

SPEAKERS: Cosimo Caridi - Calabria Region Executive; Salvatore Galluzzo - Mayor of Gerace; Loredana Panetta - Head of Tourism and Culture City of Gerace; Roberto Quatraccione - Communication and Marketing Expert.