ENIT at ITB 2026
ENIT S.p.A. returns to ITB Berlin for the 2026 edition
On this page you will find:
the brochure for the media
the Regions catalogue for international operators
the press releases from ENIT and our institutional partners
the programme of conferences at the trade fair
Press releases
Programme
March 3, 2026
Pavilion 1.2, Stand No. 107b, Piazza Italia
12:00 - 13:00 Inauguration of the Italy Stand and subsequent press conference "Unforgettable Italy - Sicily. Calabria. Sardinia. They're not destinations. They're memories that take you back to where you felt at home."
Introduction and moderation: Ivana Jelinic, CEO of ENIT S.p.A.
Speakers: H.E. Fabrizio Bucci, Ambassador of Italy to Germany; Augusto Sartori, Board Member ENIT S.p.A; Mariano Bonavolontà CMO ENIT S.p.A.
With the participation of the Regions of Calabria, Sardinia, and Sicily
14:00 - 14:30 Emilia-Romagna: Connected and Sustainable
Introduction and moderation: Claudia Valentini, Head of PR & Communications Foreign Markets Visit Emilia Romagna
Speakers: Davide Cassani, President of Visit Emilia-Romagna; Angelika & Reinhard, Saddle Stories, content creator
14:30 - 15:00 Piedmont, Active by Nature
Speakers: Alberto Surico, Torino Tourism Board; Tiziana Aimar, Cuneo Tourism Board; Emanuela Rosso, Ente Turismo Langhe Monferrato Roero; Giorgia Bianco, Terre dell'Alto Piemonte; Silvia Lorenzini, Distretto Turistico dei Laghi
15:00 - 15:30 Campania 2026: Culture, Sea, Villages. Italy That Moves You - followed by a tasting of local wines
Speaker: Vincenzo Maraio, Campania Region, Councillor for Tourism, Territorial Promotion, and Digital Transition
15:30 - 16:00 Tuscany, Journey through Made in Tuscany
Speakers: Francesco Tapinassi, Director of Toscana Promozione Turistica; Clara Svanera, Coordinator of International Relations
16:00 - 17:00 Calabria between Places and People: A Story Told by Many Voices
Speakers: Giovanni Calabrese, Calabria Region, Councillor for Tourism; Roberto Cosentino, Director General of the Department of Tourism; Liane Scherf, expert tour guide; Natalino Scino, Diocesan and Codex Museum; Fabio Tarantino, Administrator of the IT company Altrama
March 4, 2026
Pavilion 1.2, Stand No. 107b, Piazza Italia
10:30 - 11:00 Press Conference: Basilicata Region
Speaker: Margherita Sarli, Director General, APT Basilicata
11:00 - 12:00 European Spas and Innovation: New Highlights from Italy's Health Tourism
Speakers: Siyka Katsarova, President, European Spas Association; Marina Lalli, Vice President, Federterme & European Spas Association; Csilla Mezösi, Secretary General, European Spas Association
12:00 - 14:00 Smarties for SMEs Networking Event
Speakers: Elena Di Raco, ENIT S.p.A., Head of Studies and Research Office; Tiziana Cocchi, Tuscany Northwest Chamber of Commerce; Vlasta Klarić, Libertas International University of Zagreb
14:00 - 14:30 A Journey through the Wonders of Genoa
Speakers: Tiziana Beghin, Municipality of Genoa, Councillor for Commerce, Tourism, Territorial Marketing, Pro Loco, Traditions, and European Projects; Sandra Torre, Municipality of Genoa, Tourism Department
14:30 - 15:00 Turin and Piedmont: Great Events Between Sport and Culture
Speaker: Marcella Gaspardone, Manager Turismo Torino e Provincia
15:00 - 15:30 Milan and Leonardo
Speakers: Luciano Bersano, City of Milan; Carola De Angelis, Milano&Partners
16:00 - 17:00 Lazio: A Land of Emotions and Authentic Experiences
Speakers: Vinicio Borsi, Vice President, Skål Rome; Francesca Toto, DMO Borghi Etruschi; Ilaria Palieri, DMO Castelli Romani; Lecizio Parlagreco, DMO from Monti Lepini to the Sea
17:00 - 17:30 Sicily: Where Experiential Travel Comes Alive
Speakers: Elvira Amata, Regional Councillor for Tourism, Sports, and Entertainment; Christian Del Bono, DMO Islands of Sicily; Giovanni Nicolosi, DMO Madonie and Targa Florio; Fabrizio La Gaipa, DMO Valley of the Temples; Rosalia D'Alia, DMO West Sicily; Claudio Gambino, DMO Central Sicily
Updated program as of 2 March 2026