ENIT at WTM 2025
From 4 to 6 November 2025
Discover ENIT’s programme of activities and initiatives at WTM 2025

Press Releases

Press releases from our institutional partners

ENIT Programme - WTM 2025 (4-6 November)


Tuesday 4 November - Piazza Italia, Stand N3-200

12:30pm - Inauguration of the Italian Pavilion

Inauguration of the Italian Pavilion with the Minister of Tourism Sen. Daniela Santanchè, and the Italian Ambassador to the United Kingdom H.E. Inigo Lambertini.


1:00pm - Press conference of the Minister of Tourism Sen. Daniela Santanchè

Italy's Secret Treasure Trove: Hidden Treasures and Authentic Routes for the Sustainable Development of Territories


2:00pm - Lazio Region Press Conference

Slow Journeys: New Paradigms for Trails in Lazio

Speakers: Sen. Daniela Santanchè, Minister of Tourism of the Republic of Italy; Gianluca Caramanna, Advisor to the Minister of Tourism for Institutional Relations; Elena Palazzo, Lazio Regional Councillor for Tourism, Environment, Sport, Climate Change, Energy Transition, Sustainability; Ivana Jelinic, Chief Executive Officer ENIT S.p.A.


2:30pm - Emilia-Romagna Region Press Conference

At your own pace: sustainable adventures across Emilia-Romagna

Speaker: Roberta Frisoni, Regional Councillor for Tourism, Trade and Sport.


3:30pm - Tuscany Region Press Conference

Roots and Innovation

Speakers: Francesco Tapinassi, Director of Toscana Promozione Turistica; Clara Svanera, International Relations Coordinator for Toscana Promozione Turistica.


4:30pm - Turin City Council Press Conference

Innovation and Intelligence – Torino is Leading the Future of Tourism

Speaker: Marcella Gaspardone, General Manager, Turismo Torino e Provincia.



Wednesday 5 November - Piazza Italia, Stand N3-200

10:00am - Sicily Region Press Conference

Sicily, a top tourist destination

Speaker: Hon. Elvira Amata, Sicily Region Councillor for Tourism, Sport and Entertainment.


11:30am Piedmont Region Press Conference

Step, Ride, Explore Piemonte: Where Every Route Tells a Story

Moderator: Giulia Marcon, Deputy Director of Tourism Regione Piemonte.

Institutional representatives: Raffaella Tittone, Director of Tourism Regione Piemonte; Silvio Carletto, President Visit Piemonte.

Speakers: Daniela Salvestrin, Managing Director, Tourist board of the Cuneo region; Emanuela Rosso, Promotion Manager, Langhe Monferrato Roero Tourism Board; Giulia Gusatto, Communications and marketing officer, Terre dell’Alto Piemonte Tourism Board; Silvia Lorenzini, Promotion Dept., Lake Maggiore Tourism Board; Marcella Gaspardone, Manager, Turismo Torino Tourism Board.


12:30pm Campania Region Press Conference

Campania Region: "A wide and unique beauty"

Speakers: Felice Casucci, Campania Regional Councillor for Tourism; Rosanna Romano, Campania Region General Director of Social Policies and Tourism; Costanzo Iaccarino, President of Federalberghi, Campania Region.


1:30pm - City of Genoa Press Conference

Genoa Destination Best in Travel 2025: a secret gem to discover

Speakers: Tiziana Beghin, Tourism and Territorial Marketing Department, Genoa City Council; Sandra Torre, Head of Tourism Department, Genoa City Council.


2:30pm Calabria Region Press Conference

Calabria, a different tale: culture, gastronomy and territorial identity

Speakers: Raffaele Rio, General Manager of the Calabria Region Tourism, Territorial Marketing and Local Public Transport Department; Natalino Scino, Rossano Museum; Angela Donato (Tour Operator), Gerace.


4:00pm Roma Capitale Press Conference

Rome, Capital of Major Sports Events: Boosting Tourism and Driving Economic Growth

Speaker: Alessandro Onorato, Roma Capitale Councillor for Major Events, Sports, Tourism and Fashion.



Thursday 6 November - Piazza Italia, Stand N3-200

11:30 - City of Milan Press Conference

Discover Milano: Culture, Sustainability and more…

Speakers: Luciano Bersano, Head of the Tourist Marketing and Accommodation Office, City of Milan; Mariangela Pantaleoni, Specialist in Territorial Tourism Development, Milano & Partners.