ENIT has officially launched its participation in ILTM Asia Pacific 2026, one of the leading international events dedicated to luxury travel in the Asia-Pacific region, taking place from 29 June to 2 July at Marina Bay Sands in Singapore.
The opening of the event marked the beginning of B2B meetings between Italian tourism operators, travel advisors, buyers and specialised media from key APAC and international markets. Once again, the exhibition has confirmed its role as a major business platform for the luxury travel sector, thanks to a schedule of pre-arranged appointments facilitated through a dedicated matchmaking system connecting buyers and suppliers.
ENIT is participating with a 144-square-metre stand located in Hall F100, alongside 23 co-exhibitors: eight operators from the Sicilian Region, one operator from the Marche Region and fourteen private companies belonging to Club Italia. Each exhibitor has been provided with a dedicated workstation and a tailored schedule of meetings with qualified buyers.
The official opening of the Italy Pavilion took place in the presence of institutional and regional representatives involved in the Italian delegation, reaffirming the value of the collaboration between ENIT, the Regions and private-sector operators in promoting Italy's tourism offering across high-potential international markets.
Italy's presence in Singapore further strengthens the country's positioning in the luxury hospitality and travel sector, showcasing the diversity of its tourism offering, including destinations, exclusive experiences, culture, food and wine, and premium services.
The initiative forms part of ENIT's ongoing commitment to supporting Italian tourism businesses in international markets and fostering new commercial relationships within the luxury travel segment.