On the occasion of the Italian Cuisine Week in the World, ENIT brought Italia Gourmet Bus to the heart of Europe’s major capitals—an itinerant initiative celebrating Italy’s culinary culture and the tourism appeal of our country.
A double-decker restaurant bus, transformed into an immersive experience dedicated to Italian flavours, landscapes and lifestyle, travelled across Europe to meet industry professionals, media and local audiences. On board, tastings curated by Italian chefs, storytelling of Italy’s territories, and moments of exchange offered the opportunity to showcase a contemporary, welcoming Italy rich in excellence.
The goal of the initiative was to strengthen Italy’s presence in the most strategic European markets, engaging new audiences through a unique and captivating experience.
Italia Gourmet Bus travelled across Europe with seven special stops dedicated to Italian gastronomy:
Each stop was designed to highlight Italy’s culinary heritage and create a meeting point between cultures, flavours and professionals.
The journey will conclude next week in Rome with a special event celebrating Italian excellence. We look forward to the grand finale of Italia Gourmet Bus in the Capital of Italy.