Italy Awarded “Best International Destination” at the Group Leisure & Travel Magazine Awards

Italy has been awarded the title of Best International Destination at the Group Leisure & Travel Magazine Awards 2026, reaffirming its position as one of the most beloved destinations among international travelers and organized tourism professionals.

The award ceremony took place on 12 June 2026 at the Royal Lancaster London, in the heart of the British capital, and was attended by tourism industry professionals, representatives of leading international destinations, attractions, tour operators, and organizations specializing in the travel trade sector.

The award recognizes Italy’s ability to offer authentic, memorable, and ever-evolving travel experiences. Its appeal is rooted in a rich heritage of culture, landscapes, food and wine, historic villages, art cities, themed itineraries, and attractions capable of inspiring travelers of all ages and backgrounds.

This recognition is particularly significant as it comes within the framework of an award dedicated to leisure tourism and group travel—a strategic sector for promoting Italy’s tourism offering in international markets. The Group Leisure & Travel Awards celebrate destinations, attractions, venues, experiences, and suppliers selected by readers and group travel organizers.

ENIT S.p.A. is delighted with this achievement, which confirms Italy’s enduring appeal and the strength of its positioning as a destination that successfully combines beauty, authenticity, and high-quality tourism experiences.

Special thanks go to everyone who voted for and supported Italy’s nomination, helping to strengthen the destination’s visibility in the United Kingdom and within the international organized tourism community.