Italy tells its story to the world: ENIT’s editorial journey with Wanderlust

ENIT SpA strengthens its international promotion strategy through a prestigious collaboration with Wanderlust Travel Media Ltd. This initiative marks the creation of a narrative ecosystem dedicated to Italy, designed to engage a global audience through an approach that combines the authority of print with the dynamism of digital media.

At the heart of the project is a 132-page monographic bookazine—an editorial format of excellence that blends the aesthetic quality of a book with the accessibility of a magazine. The publication offers a comprehensive overview of Italy as a system, exploring its identity through historic villages, cultural excellence, and natural itineraries. It is structured to guide readers beyond the most well-known destinations, highlighting lesser-known heritage and the contemporary creativity of local territories.

Alongside the print edition, the project expands into an interactive digital hub hosted on Wanderlust’s platform, conceived as both an operational and inspirational tool, organized by thematic and seasonal sections:

Seasonal guides: curated suggestions to experience Italy throughout the year.

Slow and active tourism: a focus on walking routes, cycling paths, and outdoor experiences.

Culture and gastronomy: in-depth features on local traditions and the excellence of Made in Italy.

Inclusivity: dedicated content for accessible tourism, promoting a more open and inclusive offer.

This initiative is part of ENIT’s strategic plan to enhance Italy’s visibility in international markets through advanced editorial storytelling. The integration of print and digital channels allows for diversified audience targeting and ensures greater longevity of the content, creating a lasting reference point for international travelers.

The goal is to convey a modern, dynamic, and evolving image of Italy, encouraging readers to transform editorial inspiration into a real travel experience.

Read the Wanderlust special dedicated to Italy