On the Cusp of a New Era - Alessandra Priante interviewed by the Khaleej Times

Alessandra Priante, the new President of ENIT, aims to enhance Italy's tourism by leveraging her international experience, particularly from her tenure at UNWTO. Her goals include promoting sustainable tourism, embracing digital innovation, and boosting training for tourism operators. Priante focuses on diversifying Italy's offerings beyond major cities, targeting niche markets, and fostering authentic interactions between tourists and locals. She emphasizes sustainability and the integration of AI to personalize and improve tourism services.

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