Palermo, city of monumental architecture and everyday life

The Nutella® Buongiorno limited edition, produced in collaboration with ENIT, also includes Palermo, chosen as one of the cities of art representing Italy's heritage. The design tells the city’s story through several elements expressing its identity - the Teatro Massimo and the Vucciria market stalls - accompanied by a recipe inspired by local culinary traditions. Palermo is a city notable for its multiple cultural layers, the result of a succession of dominations over the course of time. This complexity is reflected both in its architectural heritage and in its everyday life.

The elements depicted on the jar include Teatro Massimo, the largest opera house in Italy. Opened in the late 19th century, it has long been one of the city's leading cultural hubs. Less well known is its period of closure; indeed, for more than two decades in the 20th century, the theatre remained unused before being restored and returning to city life, regaining its iconic status. It rose to new levels of fame thanks to cinema, appearing in the final scene of The Godfather Part III and becoming internationally recognisable.

Alongside this monumental theatre, the Vucciria market stalls represent an altogether different face of the city. Much more than just a market, Vucciria has historically been a place of exchange and encounter, the layout of its stalls and the variety of its products telling a story of urban life in which people and space interact in a direct relationship.

This place has maintained its identity over time, becoming one of the most recognisable symbols of everyday life in Palermo.

On a culinary level, the story is completed by buccellato siciliano, a traditional festive cake. Less well known is its composition, with a rich and structured filling reflecting the influences of the various cultures that have featured in this island’s story, making it a fusion of local culinary history. The recipe provided on the jar is a reinterpretation using Nutella®, upholding the tradition while giving it a contemporary flavour.