Press Day Toronto
27 October 2026
On 27 October 2026, ENIT S.p.A. hosted a meeting for journalists and local media at Spazio Camera, in the heart of Toronto’s Little Italy, focusing on the tourism offering of Calabria, Sardinia and Sicily. Located in one of the city’s most representative Italian neighbourhoods, the venue provided a contemporary and welcoming setting, particularly well suited to showcasing the three destinations and encouraging direct exchanges with media professionals.
The event was attended by approximately 25 journalists and editors from print and digital publications in the Toronto area. Consumer-facing media outlets, including Vera Vita and Panoram Italia, were represented alongside publications specialising in the tourism sector, such as PAX Magazine. The composition of the audience enabled ENIT to engage with media professionals from a range of editorial backgrounds, interested both in destination storytelling and in the practical information needed to turn a travel theme into an article, a feature or a digital project.
The Canadian market and the presentation’s key message
The presentation opened with an overview of the Canadian market and an invitation to discover a broader Italy, offering a wide variety of experiences within relatively short distances. Alongside its historical and artistic heritage, the country offers mountains, coastlines, countryside, art cities, small towns and natural landscapes that encourage repeat visits and ever-changing itineraries.
In 2025, approximately 1.2 million Canadian travellers visited Italy, an increase of 9.1 per cent compared with 2024. This positive trend continued during the first six months of 2026, when the number of travellers from Canada to Italian destinations rose by a further 4 per cent compared with the same period of the previous year. Culture remains a key travel motivator, while coastal and mountain tourism support an offering that encompasses nature, outdoor activities, wellness, food and wine, and slower-paced stays.
These figures introduced the main theme of the evening: Italy can be experienced throughout the year, and regions often associated with the sea and summer holidays offer products particularly well suited to the autumn months. Calabria, Sardinia and Sicily were presented not merely as beach destinations, but as multifaceted territories where landscapes, heritage, communities, traditions and cuisine make it possible to create longer itineraries with a strong experiential focus.
Calabria, Sardinia and Sicily beyond the summer season
In the case of Calabria, the presentation encouraged the media to look beyond the coastline. Protected landscapes, mountain villages, traditional culture and slow-paced itineraries offer a compelling proposition for autumn travel. The areas of Sila, Serre and Aspromonte were highlighted, together with historic towns such as Gerace and Morano Calabro. The central message focused on the opportunity to combine nature, villages, outdoor activities and local flavours in a more relaxed and authentic travel experience.
Sardinia was presented as an island for all seasons, capable of bringing together coastlines and villages, UNESCO World Heritage sites, active and slow tourism, traditions and high-quality hospitality. For the Canadian long-haul market, where travellers seek authenticity and itineraries combining multiple experiences within a single trip, Sardinia can offer a product that goes beyond the traditional beach holiday and helps distribute visitor flows between coastal destinations and inland areas.