Press Day Vancouver
20 October 2026
The Vancouver press day marked the launch of a series of media events in Canada as part of ENIT’s international tourism promotion activities in the North American market.
Around 25 journalists, editors and content creators attended the event on October 20, 2026, at the Vancouver Lookout, organised by ENIT S.p.A. in coordination with its overseas office in Canada. The event focused on the tourism offerings of Calabria, Sardinia and Sicily. Attendees received a press kit featuring tourism trend data and highlighting the regions’ key attractions and experiences for the 2027 travel season.
The event provided an opportunity to engage with media professionals from the Vancouver area through presentations, official destination videos, first-hand travel accounts and tastings of regional specialities. The programme showcased the three regions’ cultural heritage, landscapes and food and wine traditions, with a particular focus on authentic experiences and opportunities to travel beyond the peak summer season.
The Canadian market continues to play a strategic role in Italian tourism. In the first half of 2026, the number of Canadian travellers visiting Italy increased by 4% compared with the same period in 2025, while tourist spending rose by 1.8%. In addition, air bookings from Canada to Italy for 2026 are forecast to increase by 8.1% year on year.
The exchange with media professionals generated interest and new ideas for potential editorial features and future collaborations. The initiative forms part of ENIT’s international promotional strategy to strengthen the visibility of Italian destinations in overseas markets and showcase Italy’s diverse tourism offering throughout the year.
Sources: ENIT Research Department, based on Bank of Italy data. Air booking forecasts: ENIT Research Department, based on ForwardKeys data as of October 7, 2026.