Shopping Tourism in Campania

Hands and talents give form to raw materials, creating objects whose shapes, styles and creativity express Campania’s finest products around the world and establish it as a leading tourist destination for trade and shopping.

A diversified offering, rooted in local knowledge, with the ability to transmit that tradition - which is even more cultural than aesthetic - essential to transcending fashions and resisting passing trends through ideas turned into reality by skilled hands and masterful abilities.

Exceptional products that have come to symbolise our region to the world, such as ceramics, coral, silks, goldsmithery, tailoring, antique clothing and theatrical costumes, footwear and accessories, without forgetting the region’s excellent food and wines.

‘Neapolitan style’ is a model of elegance on which the sun never sets. In a city where artistic and architectural styles are the result of a thousand-year-old blend of genres and populations, taste and grace are an absolute quintessence that translates into tailoring and craftsmanship yielding garments and accessories as fine as they are inimitable.

Vietri sul Mare and Cava de’ Tirreni, San Lorenzello and Cerreto Sannita, Ariano Irpino and Calitri and the Capodimonte school are famous for the production of unique, high-quality handmade ceramics. These products, distinguished by their lively colours and artistic design, are very popular with tourists wishing to take home a piece of the Campania tradition.

Torre del Greco is the world capital of coral, with an unbreakable bond dating back centuries in which working of this precious ‘red gold’ achieves a uniqueness to warm the heart of anyone owning a fine piece of coral jewellery.

Goldsmithery, one of the world's most acclaimed manufacturing sectors, is another jewel in the crown of Campania's tradition. The region is home to masters in the modern sense of the term, entrepreneurs and craftspeople, with one eye on tradition and the other on modern technologies for the promotion and distribution of goldsmith production.

Campania offers a unique combination of high-quality shopping and cultural authenticity, making it an unmissable destination for tourist operators and international buyers. We wish to focus on accessing exclusive products and offering unique experiences to visitors as the assets for showcasing and promoting tradition, craftsmanship and innovation.

1. The street of nativity scenes. Naples has a Christmas tradition for which it is world famous: its nativity scenes. And the world’s most famous nativity scene street is San Gregorio Armeno. Alongside traditional characters, it features figures dear to the iconographic Neapolitan scriptwriting tradition.
2. The Campania goldsmiths’ district. A network of excellence, ‘D.Or.Campania’ is organised as a system of businesses entrusted with the task of enhancing the sector by combining their entire offering. The key operators represent the region’s production clusters: Il Tarì goldsmithery centre, Oromare, Borgo Orefici and Torre del Greco.
3. The Ceramics street. Vietri sul Mare is the main one of the region’s leading ceramic towns due to its history, culture, brands, tradition and economy, and also because, unlike other towns, it makes its living mainly from ceramics.
4. The Neapolitan tailoring tradition. The elegant shopping streets of Naples constitute the catwalks where historic brands can be admired. The starting point is the triangular Piazza dei Martiri. From here, crossing Via Calabritto with its elegant boutiques, you immediately come to the Riviera di Chiaia, an ancient promenade for the city's nobility that runs alongside the Villa Comunale, a garden leading to the Lungomare Caracciolo.
5. The sandals adored by the stars. Capri sandals are footwear handcrafted by artisans who work leather using techniques handed down from one generation to the next. These strictly handmade sandals can be found not only on the island of Capri itself but also in the small towns along the Sorrento and Amalfi coasts.

1. Campania divina - Mostra dell'artigianato artistico