Shopping Tourism in South Tyrol

South Tyrol is an enchanting region, celebrated not only for its breathtaking landscapes and rich cultural heritage but also for offering a unique shopping experience. Every town has a story to tell that inhabits the streets, shops, and markets, inviting visitors to a unique blend of tradition and innovation.

As you stroll down the streets of South Tyrol’s towns, such as Bolzano/Bozen, Meran/Merano, Brixen/Bressanone, Sterzing/Vipiteno, and Bruneck/Brunico, you'll choose from a wide range of shops, including elegant boutiques and local craft stores. Iconic shopping streets, like Bolzano’s Via dei Portici street, located under historic arcades as its name would suggest, are a fashion lovers’ paradise. Here, you’ll find a curated selection of international and local brands that caters to all styles.

Local craftsmanship is a treasure that embodies South Tyrol’s cultural identity. From handmade textiles to wood carvings, each piece tells a story of artisanal mastery and passion. Uncovering these unique handmade items allows you to take home a piece of South Tyrol, especially loved by people seeking authenticity and originality.

What’s more, South Tyrol is renowned for its natural cosmetics using indigenous ingredients like quartzite, dolomite, Swiss pine, mountain pine, hay, and alpine herbs, created to lighten the environmental impact of beauty products and respect the skin. These cosmetics offer a fusion of nature and innovation, particularly sought after by people who want to use natural personal care products.

Additionally, the excellence of local products, especially those bearing the South Tyrol Quality Seal, cannot be overlooked. This seal guarantees high standards of quality and respect for local traditions. From speck to fine wines, these products are a true celebration of South Tyrol’s authentic flavours.

Last but not least, South Tyrol offers the unique opportunity to purchase products directly from the farm, where freshness and authenticity are at the core of every purchase. With this type of shopping, you can support the local economy while tasting unique products that tell the story of the families and agricultural traditions of the region.

The vibrant and diverse shopping scene makes South Tyrol the ideal destination for those who wish to combine the thrill of shopping with a memorable cultural and natural experience.

1. Shopping in the cities. Explore the charming cities of South Tyrol, such as Bolzano/Bozen, Meran/Merano, Brixen/Bressanone, Sterzing/Vipiteno, and Bruneck/Brunico. Each city boasts a wide selection of elegant boutiques and designer shops where you can find international brands and local designers' collections that combine fashion and style with tradition. Shopping in South Tyrol's cities.
2. Local craftmanship. Dive into the authenticity of South Tyrol by exploring its local craftsmanship. From hand-painted ceramics and woven textiles to wood carvings and handmade jewelry, each handmade item tells a unique story and represents highly skilled local artisans. These unique products are true treasures for people seeking originality and artistic value. Arts and crafts from South Tyrol.
3. Natural cosmetics. Discover the benefits of organic beauty products with South Tyrolean cosmetics, made with Indigenous ingredients like mountain pine, hay, and alpine herbs. These products offer a complete experience of well-being that respects nature and increases the value of the region's natural resources. For people seeking sustainable and natural formulations, they are absolutely top picks. Time for you.
4. Local products with the South Tyrol Quality Seal. Taste and purchase South Tyrolean products, guaranteed by the South Tyrol Quality Seal. From speck to dairy products, apples to fine wines, they all embody the region's culinary traditions. South Tyrol’s local products celebrate authentic flavors and are ideal for people seeking gastronomic excellence​. Regional products.
5. Farm products. Visit South Tyrol’s farms to purchase fresh and genuine products directly from local producers. From fruit juices to homemade jams, each purchase supports the local economy and offers an authentic taste of rural living in South Tyrol. Straight from the farm.

1. Bucket list - 10 things to do in South Tyrol to fulfil your life