Shopping Tourism in Umbria
Umbria, known as the “Green Heart of Italy”, offers extraordinary tourist experiences that seamlessly blend history, nature, culture and traditions. A land that holds an authentic treasure chest of beauty with its ancient villages, hills, tranquil lakes and green landscapes that embrace visitors in every season. This region offers a wide range of tourist experiences, suitable for all types of travellers: from outdoor enthusiasts or foodies, to art lovers, or explorers of ancient traditions, to those seeking relaxation away from the city.
Umbria fascinates first and foremost with its villages, many of which are perched on hills, often surrounded by lush nature. Visiting them and strolling through their streets means immersing oneself in history and genuine hospitality, while also enjoying the events held there, which enrich the travel experience.
For sports and nature lovers, the region is also known for its extensive network of cycling routes suitable for everyone, with different levels of difficulty. These itineraries pass through hills, hidden villages, rivers and lakes, allowing visitors to explore the territory through active and sustainable tourism.
Umbria is also a land of major events that attract visitors from all over the world. Events such as Umbria Jazz, the Festival dei due Mondi in Spoleto, the Mercato delle Gaite and the Giostra della Quintana are among the unmissable celebrations that honor the art, music and history of the cities that host them, offering a lively and immersive experience of the region’s rich cultural scene.
Completing the region’s tourist offer is also its long agricultural tradition, which is reflected in the quality of its local products. Oil and wine are two symbols of excellence, the result of skilful processing that embodies the authenticity of this land. Savouring Umbrian EVO oil or a glass of local wine is not only a pleasure for the palate, but a true journey into the roots of a territory that also offers tasting experiences in wineries and oil mills.
The care devoted to local production is also reflected in Umbrian cuisine, another major highlight. The restaurants tell the story of Umbria through dishes prepared to perfection. Whether it is a platter of cured meats and cheeses, fresh fish from the lake, or a dinner featuring truffles or game, every dish offered by an agritourism, an inn or a starred restaurant is transformed into a journey through authentic flavours, where every ingredient tells the story and tradition of this generous land.
Top experiences
- Discovering Umbrian wine and oil
In Umbria, behind every bottle of wine and EVO oil, there is a long chain of passion and tradition, an authentic expression of the territory. To taste Umbrian wine and oil is to savour a unique lifestyle: a land of taste where people and nature make the difference.
- Live the authentic village experience
Umbria, land of villages and castles: far from the hustle and bustle, you can enjoy these small, splendid masterpieces on a human scale, offering itineraries and interesting facts for your holiday in the Green Heart of Italy.
Discovering the villages and castles
- Unmissable events
Umbria knows how to stand out: Umbria Jazz, Festival dei Due Mondi, Mercato delle Gaite, Giostra della Quintana; it knows how to be remembered: Moon in June, Suoni Controvento, and it knows how to energise: Umbria that rocks. But the excitement does not end here: there is much more to discover in the villages!
- Cycle tourism in Umbria
A collection of itineraries with different lengths and levels of difficulty, all ready to be explored by bike. These paths wind through rivers, lakes, hills and the most hidden villages, allowing you to discover Umbria by bike.
Cycling tourism - Umbrian cycleways
- Restaurants tell the story of Umbria
The tastes and flavours of Umbria at the table. Whether on a veranda, in a garden or in an old mill, Umbrian cuisine, whether traditional or innovative, is not to be missed.