Vesuvius is emerging as a model of sustainable tourism, integrating slow trekking and food & wine to offer authentic experiences and showcase lesser-known areas. This approach promotes redistribution of tourist flows and longer stays, combining culture, landscape and local traditions.
Monferrato by bicycle: introducing the new cycle tourism hub at the Castle in Casale
Monferrato is establishing itself as a sustainable tourism destination by opening a hub for cycle tourists at Casale Monferrato castle. This centre offers technical support and digital tools for exploring the area by bike, promoting active and eco-friendly holidays.
In Pollica, the Paideia Campus promotes a model of sustainable tourism integrating education, community and innovation. This international workshop, located in the Castle of the Capano Princes, focuses on regenerating ecosystems and communities through participatory processes. The initiative demonstrates how an area can become a centre of sustainable innovation by actively involving the local population and creating international networks.
In 2026, Cherasco will be inaugurating its Walking Tours, a slow tourism initiative showcasing local culture. These guided tours explore the so-called starry city’s history, art and traditions, promoting a mindful and accessible experience for residents and visitors alike.
The Cammino Rigoni Stern is a 73 km walking route between Vicenza and Asiago, part of the Cammini Veneti Network. The path promotes slow tourism, passing through notable cultural and natural landscapes, and showcases local heritage through an authentic and sustainable experience.
Monumenti Aperti 2026 invites people to explore 800 hidden places in Italy, promoting slow and authentic tourism. The event, running from April to November, transforms Italy into an open-air museum, involving local communities in a free and participatory cultural experience. This initiative highlights the importance of shared culture and inclusion, offering a model of sustainable tourism of European standing.
The Baraggia, between Biella and Vercelli, is a unique Piedmontese landscape, known as the ‘savannah of Europe’. This once marginalised area is now an example of environmental recovery and an ideal destination for slow tourism. It offers a refuge for biodiversity and invites an authentic experience in touch with nature.
The Gutturu Mannu Nature Park in Sardinia offers a spring calendar packed events promoting sustainable tourism. Through excursions, workshops and cultural activities, the initiative aims to showcase the park’s natural and cultural heritage with the help of local guides and operators.
An underwater park with artificial reefs is being created In Puerto Madryn, Argentina, to promote responsible tourism and scientific research. The project aims to reduce pressure on sensitive marine areas, improving the tourist experience and serving as a research lab for studying artificial ecosystems.
Parks Canada is partnering with influencers to promote responsible tourism in Banff National Park. The initiative aims to distribute tourist flows, reduce overtourism and preserve the environment by promoting lesser-known destinations and restricting private vehicle use in sensitive areas.
On Isla Mujeres, fishermen have drastically reduced shark fishing, reinventing themselves as eco-tourist guides and guardians of the sea. This initiative succeeded in protecting over 20,000 sharks by 2023 and aims to create a sanctuary for the Mesoamerican Barrier Reef, promoting marine conservation and climate resilience.
An ecotourism route protecting the environment and showcasing local culture has been opened in the Ucayali region of Peru. The initiative, supported by the Ministry of the Environment and the World Bank, involves the indigenous Asháninka community and aims to conserve over 5,600 hectares of Amazon rainforest, offering an authentic and sustainable experience for visitors.
In the United States, camping is evolving towards more sustainable and wellness-oriented practices, with a growing interest in outdoor experiences for getting back in touch with nature and unplugging from the digital world. Initiatives such as Leave No Trace and adoption of renewable energy by facilities are promoting responsible tourism, while unstructured camping and glamping featuring yoga and meditation practices are gaining popularity among Millennials and Gen Z.
The new gallery at the Nandhaur Wildlife Sanctuary in Uttarakhand aims to boost ecotourism and raise awareness of the environment among visitors. Through information and visual panels, the gallery offers an educational immersion into the rich local biodiversity, also including historical elements of forest management.
The Puligundala Ecotourism Project, inaugurated in Khammam district, aims to harness Telangana's natural resources and generate employment opportunities for rural youth. The initiative, supported by green and CSR funds, aims to promote the area’s environmental heritage and boost the local economy, all in balance with the natural ecosystem.
Sikkim has launched the 'Call of the Himalaya' trek, a 275 km route through remote villages, promoting slow and sustainable tourism. The initiative aims to support local communities and rural economies faced with environmental challenges associated with waste management and infrastructure.
In 2026, Europe is redefining tourism through innovation and sustainability, with cities like Tampere embracing advanced technologies and eco-friendly practices. Initiatives such as Spain’s Sustainable Tourism Strategy for 2030 and use of digital systems for managing tourist flows mark a shift towards more responsible and resilient tourism.
Tampere, the 2026 European Capital of Smart Tourism, is integrating technology and sustainability for responsible tourism. Through the Think Sustainably programme, the city is aiming for carbon neutrality by 2030, promoting electric mobility and environmental protection. The tourist experience is enriched by interactive apps and augmented reality, while wellness and local culture merge with digital innovation.
Mallorca is promoting responsible tourism through the ‘Tourism with its feet on the ground’ initiative, which values local communities and natural resources. The Mallorca Commitment aims to go beyond promoting traditional tourism, favouring education, environmental protection and respect for the local area, with a focus on protecting the Serra de Tramuntana and intangible cultural heritage.
The Via Verde in Catalonia’s Val de Zafán has been extended by 27 kilometres, now reaching the Ebro delta. This European-funded project promotes sustainable tourism and cycling holidays, linking natural and cultural areas. The official opening is scheduled for 18 April.
Tourism in Spain is evolving towards a more mindful and sustainable model, as demonstrated by the Serra de Tramuntana, a UNESCO heritage site. Here, tourism is becoming a conservation tool, showcasing local traditions and crafts. Initiatives such as the Mallorca Pledge promote responsible tourism, involving local communities and visitors in sustainable practices.
Braga, a UNESCO Creative City, is emerging as a tourism model integrating innovation and sustainability. The city promotes smart mobility and accessibility, using digital tools and augmented reality to enhance the visitor experience. Community reforestation and inclusiveness projects complete an approach focused on mindful and quality tourism.
A University of Illinois Urbana-Champaign study reveals that videography of natural environments can replicate the mental health benefits of outdoor experiences, promoting more conscious and sustainable tourism. Immersive digital experiences foster mindfulness and emotional connection with nature, offering an accessible and educational alternative for well-being.
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