Sustainability news August n. 3

An itinerary through Abruzzo and Lazio to tackle depopulation

The Cammino dei Briganti is a 108-kilometre route winding through 18 villages across Abruzzo and Lazio. Created to promote slow tourism and help counter depopulation in Italy’s inland areas, the project was launched in 2016 and has since created new economic opportunities for local communities, although it has not yet reversed the demographic decline. The trail is an example of how sustainable tourism can help strengthen the economic and social vitality of marginal areas.

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“The Colours of Grey” project in Valogno: a model for cultural regeneration

Valogno, a small hamlet in the municipality of Sessa Aurunca, has transformed its fortunes thanks to the “The Colours of Grey” project, which has turned the village into an open-air museum. Through murals and art installations, the initiative promotes sustainable tourism, celebrates local culture and helps combat depopulation.

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Naples stands out as a cultural destination for workcations

Naples is emerging as a model for sustainable tourism, thanks to its rich cultural offering, which helps reduce seasonality and encourage a more balanced distribution of visitors throughout the year. Cultural initiatives not only attract tourists but also improve residents’ quality of life and support the local economy, fostering sustainable and inclusive growth.

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Sustainable tourism project launched in Canavese and the Turin Hills

Canavese and the Turin Hills have launched “Lentamente Viaggiare”, a slow and sustainable tourism initiative designed to showcase the area through collaboration between local producers, restaurateurs and tourism operators. Developed in partnership with Slow Food Travel, the project aims to build a community that promotes authentic, environmentally responsible experiences.

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Africa

Ghana

Protecting Ghana’s Forts and Castles from Climate Change

In Ghana, climate change threatens not only the environment but also the country’s cultural heritage, putting historic forts and castles at increasing risk. The Korea-Ghana project aims to protect these sites through monitoring and community engagement, promoting sustainable solutions and greater cultural resilience.

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Americhe

Argentina

The Picturesque Towns of Maimará and Colonia Carlos Pellegrini Named Among the World’s Best to Visit

Maimará and Colonia Carlos Pellegrini in Argentina have been recognised for their commitment to sustainable tourism, showcasing their natural and cultural heritage while promoting alternatives to mass tourism. The introduction of the Quebrada Solar Train marks a further step towards more responsible travel.

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Brazil

Humpback Whales Return to Rio: Will Tourism Help or Hinder Their Recovery?

Humpback whales have returned to Rio de Janeiro, becoming a symbol of a major marine conservation success. Their presence has also boosted sustainable tourism through whale-watching activities that support scientific research and environmental awareness. However, careful management is essential to minimise the impact of tourism, protect migration routes and ensure respectful wildlife encounters.

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Canada

Balancing Economic Growth and Environmental Protection on Prince Edward Island

Prince Edward Island is facing the challenge of balancing the economic benefits of tourism with the protection of its coastal ecosystems. Measures such as temporarily closing vulnerable areas, educating visitors and adopting more sustainable practices across the hospitality sector are helping to reduce environmental pressures. However, the green transition remains a complex challenge for small local businesses.

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Colombia

A Festival Celebrating Life Along the Sogamoso River

The community of La Playa in Colombia is organising the Community Tourism Festival to showcase the region through local traditions and sustainability. Local families offer authentic experiences including fishing, traditional cuisine and handicrafts, promoting a responsible and participatory model of tourism.

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Dominican Republic

Punta Cana Diversifies Its Tourism Offer with Adventure Parks and Excursions

Punta Cana is moving towards a more sustainable tourism model, combining nature and adventure with its traditional beach holiday offer. The growth of ecotourism and outdoor activities, including experiences at Bávaro Adventure Park, reflects increasing demand for more personalised and sustainable travel experiences.

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Asia

India

Tourism Development and Biodiversity Protection in Telangana

The Amrabad and Kawal reserves in Telangana are seeking to develop sustainable tourism that showcases biodiversity while involving local communities. Ecotourism initiatives and homestays are being promoted to combine conservation with new economic opportunities, while keeping habitat protection at the heart of the strategy.

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Development and Conservation Initiatives for Tourism in Kashmir

Kashmir is developing a more sustainable tourism model by promoting lesser-known areas and creating economic opportunities for local communities. Scientific planning is essential to strike a balance between development and conservation, with advanced tools helping to assess environmental impacts. Sustainable practices and community engagement are key to protecting biodiversity and natural landscapes.

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Oman

Expanding Green Lodges and Sustainable Tourism in Dhofar

Oman’s Dhofar Governorate is promoting a sustainable tourism model by authorising agritourism activities and the development of green lodges on agricultural land. The initiative aims to bring together agriculture, nature and outdoor activities, with a strong focus on safety and digital promotion.

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Thailand

A Visitor Levy and Travel Subsidies to Boost Domestic Tourism

Thailand is introducing an incentive programme to stimulate domestic tourism alongside a levy for international visitors. The Thai Travel Thai Plus scheme aims to involve small operators and local businesses, while revenue from the visitor levy will be used to improve attractions and restore natural environments.

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Vietnam

“Village Stories” Brings Central Highlands Culture to Visitors Through Everyday Traditions

The “Village Stories” programme in Hanoi promotes sustainable tourism by involving ethnic communities from Vietnam’s Central Highlands. Visitors actively take part in local traditions and crafts, helping to preserve cultural heritage while supporting the economic development of rural communities.

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Europe

Rewarding Responsible Travel Behaviour

Across Europe, cities such as Copenhagen and Berlin are adopting models that reward visitors for making more sustainable choices, including using public transport and taking part in environmental activities. These programmes offer benefits and discounts, making sustainability an active part of the travel experience.

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Portugal

Strengthening Ecosystem Resilience in the Azores

The Azores are introducing new plans for the sustainable management of protected areas, combining biodiversity conservation with responsible tourism. The initiative aims to safeguard fragile ecosystems through zoning, restrictions and monitoring programmes, while promoting tourism that respects the carrying capacity of natural areas.

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Spain

Protecting Posidonia and Raising Awareness in the Balearic Islands

The Balearic Islands are promoting the protection of Posidonia oceanica, a vital component of the marine ecosystem and sustainable tourism. Projects funded through the Sustainable Tourism Tax include scientific monitoring and an underwater atlas designed to support responsible navigation. Activities such as snorkelling and diving also help raise awareness of marine biodiversity.

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An Initiative to Ensure Tourism Benefits Local Businesses and Employment

In Barcelona’s Ciutat Vella district, a new Technical Office for Responsible Tourism has been launched. Its aim is to turn visitor flows into direct benefits for the local community by encouraging the purchase of local products and promoting social inclusion. The initiative seeks to create synergies between hotels, cultural institutions and the district’s economic fabric, supporting local businesses and employment.

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France

Sustainable Tourism Initiatives in Sallèles-d’Aude

In Sallèles-d’Aude, the new local administration and the Côte du Midi Tourist Office are working together to promote sustainable tourism. Initiatives include developing hiking trails and integrating Amphoralis into the area’s cultural offer, alongside a focus on sustainable mobility and stronger cooperation with neighbouring municipalities.

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Exploring France Through Sustainable Micro-Adventures

Micro-adventures in France are encouraging local and sustainable travel through short trips closer to home. The trend, which has grown since the pandemic, promotes lower-impact forms of transport such as regional trains and bicycles, reducing environmental impacts while helping travellers rediscover nearby destinations.

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Promoting Environmental Awareness Through Simple Tips for Visitors to Angers

The Angers Tourist Office has launched a traveller’s charter featuring ten tips for more sustainable tourism. The initiative aims to raise awareness among visitors about the importance of respecting the natural environment, encouraging responsible behaviour such as avoiding littering and protecting local wildlife.

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Eco-scenarios

Rediscovering the Value of Time and Unplanned Experiences

Slow travel promotes a way of travelling that values the quality of experiences and the time spent in each destination rather than the number of places visited. This approach encourages the use of sustainable transport and fosters meaningful encounters with local communities, contributing to a more balanced distribution of tourism flows.

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Generation Z Embraces the “Reverse Vacation” for a More Back-to-Basics Travel Experience

The “reverse vacation” is an emerging travel trend that encourages people to give up everyday comforts and rediscover simplicity and the value of ordinary experiences. Popular among Generation Z, the approach promotes minimalism, slow travel and digital detox, offering a mental reset away from technology and fast-paced routines.

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Promoting an Inclusive Blue Economy for Coastal Communities

The article explores how the growth of the blue economy can create new opportunities for coastal communities, highlighting a shift from sustainable tourism towards more regenerative and community-led models. Examples from Zanzibar and Norway show how maritime cultural heritage can generate economic and social value, while locally owned tourism models in India demonstrate the importance of retaining tourism revenue within local economies.

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