Wine Tourism in Piemonte
Barbaresco, Langhe e Roero Vineyards - Gettyimages
Wine Tourism in Piemonte
Piemonte: A Journey into the Heart of Italian Wine
There are places you visit, and places you savour. Piemonte belongs to the latter: a region to be discovered slowly, following the rhythm of the vineyards and the colours of the seasons, among great wines, historic villages, mountains, hills and lakes, and a cuisine that expresses every nuance of tradition.
Between the Alps and the plains, in the heart of north-western Italy, wine is the gateway to Piemonte’s history and traditions: an invitation to discover wineries and wine shops, meet the winegrowers and hear the stories of families who have safeguarded the secrets of their vineyards and their land for generations.
Piemonte’s wine culture makes it possible to create a different experience every day. The art of living well might mean a sunset tasting, a walk through the vineyards and along the Wine Routes, dinner at a winery, a search for the White Truffle of Alba and – in summer – black truffles, a cooking class in villages steeped in history, or a stay in a historic residence or a relais nestled among the vineyards.
The journey unfolds from one stop to the next, with every wine opening the door to a new path of discovery. In Langhe, Roero and Monferrato, vine-covered hills shape UNESCO World Heritage landscapes, while Barolo, Barbaresco, Roero, Barbera, Alta Langa, Asti, Gavi and Brachetto d’Acqui are just some of the great expressions of a region of extraordinary diversity.
Alongside its renowned appellations, a rich variety of indigenous grape varieties tells the story of the land’s diversity and deeply rooted identities: from Nebbiolo to Barbera, from Dolcetto to Moscato, and from Cortese to the wines of Upper Piemonte, every vine is an authentic voice of the landscape.
In Upper Piemonte, across the areas of Novara, Biella, Valsesia and Vercelli, where viticulture bridges the plains and the mountains, winemakers preserve distinctive appellations waiting to be discovered. Here, the experience becomes more intimate, along quiet country roads, in small, welcoming wineries, amid Alpine landscapes and wines that reveal a different side of Piemonte’s geography.
And then there are the lakes. Lake Maggiore and Lake Orta offer a fascinating combination of water, villages and historic villas, gardens and local gastronomy. A little further north, Ossola enriches the journey with its heroic mountain viticulture, set among valleys and magnificent landscapes, small villages and glasses of excellent DOC wines.
Piemonte’s wine country can also surprise you right on the doorstep of Torino. On the hillside, among historic villas, woodland and river views, the historic vineyard of Villa della Regina opens the door to an unexpected wine experience: history, landscape and wine come together just steps from the city centre, in a historic vineyard still in production today and home to Freisa di Chieri DOC Superiore.
In Piemonte, wine is the most enjoyable way to discover the many souls of the region – its people, landscapes, culture and flavours. A journey through authentic experiences and Italian hospitality.
Start with wine. Discover Piemonte.
Between the Alps and the plains, in the heart of north-western Italy, wine is the gateway to Piemonte’s history and traditions: an invitation to discover wineries and wine shops, meet the winegrowers and hear the stories of families who have safeguarded the secrets of their vineyards and their land for generations.
Piemonte’s wine culture makes it possible to create a different experience every day. The art of living well might mean a sunset tasting, a walk through the vineyards and along the Wine Routes, dinner at a winery, a search for the White Truffle of Alba and – in summer – black truffles, a cooking class in villages steeped in history, or a stay in a historic residence or a relais nestled among the vineyards.
The journey unfolds from one stop to the next, with every wine opening the door to a new path of discovery. In Langhe, Roero and Monferrato, vine-covered hills shape UNESCO World Heritage landscapes, while Barolo, Barbaresco, Roero, Barbera, Alta Langa, Asti, Gavi and Brachetto d’Acqui are just some of the great expressions of a region of extraordinary diversity.
Alongside its renowned appellations, a rich variety of indigenous grape varieties tells the story of the land’s diversity and deeply rooted identities: from Nebbiolo to Barbera, from Dolcetto to Moscato, and from Cortese to the wines of Upper Piemonte, every vine is an authentic voice of the landscape.
In Upper Piemonte, across the areas of Novara, Biella, Valsesia and Vercelli, where viticulture bridges the plains and the mountains, winemakers preserve distinctive appellations waiting to be discovered. Here, the experience becomes more intimate, along quiet country roads, in small, welcoming wineries, amid Alpine landscapes and wines that reveal a different side of Piemonte’s geography.
And then there are the lakes. Lake Maggiore and Lake Orta offer a fascinating combination of water, villages and historic villas, gardens and local gastronomy. A little further north, Ossola enriches the journey with its heroic mountain viticulture, set among valleys and magnificent landscapes, small villages and glasses of excellent DOC wines.
Piemonte’s wine country can also surprise you right on the doorstep of Torino. On the hillside, among historic villas, woodland and river views, the historic vineyard of Villa della Regina opens the door to an unexpected wine experience: history, landscape and wine come together just steps from the city centre, in a historic vineyard still in production today and home to Freisa di Chieri DOC Superiore.
In Piemonte, wine is the most enjoyable way to discover the many souls of the region – its people, landscapes, culture and flavours. A journey through authentic experiences and Italian hospitality.
Start with wine. Discover Piemonte.
Top 5 Wine experiences
- Stay Among the Vines
Wake up surrounded by vineyards, wander through historic villages and savour local wines in atmospheric cellars and wine shops. In Piemonte, wine is the starting point for a journey through vineyards, castles and landscapes, from iconic DOCG and DOC wines such as Barolo — the “king of wines and wine of kings” — to one of the region’s most prized culinary treasures, the White Truffle of Alba. - Canelli and Its UNESCO “Underground Cathedrals”
Deep beneath the town of Canelli, a network of tunnels and historic cellars preserves centuries of Piemonte’s winemaking heritage. Step underground to discover the world of Asti DOCG, Moscato Bianco and Alta Langa DOCG, in an extraordinary journey where wine, history and landscape come together. - Upper Piemonte, Canavese and Ossola — Wine at the Foot of the Alps
Gattinara, Ghemme, Lessona and Carema: here, vineyards cling to the foothills of the Alps, among mountains and ancient terraces. In Ossola, small vineyards on steep Alpine slopes produce wines of remarkable character and authenticity. Further south, in Canavese, Erbaluce di Caluso DOCG is cultivated between the Ivrea Moraine and Lake Viverone, where water, rock and vines come together to shape a distinctive landscape - The Hills of Alessandria — Discover Piemonte’s Southern Soul
Among rolling hills and historic castles, Gavi DOCG, Cortese, Barbera and Timorasso reveal a different side of Piemonte: open landscapes, vineyards and a subtle Mediterranean influence. Here, centuries-old wine traditions meet new ways of experiencing the land, with a distinctive wine and a story waiting to be discovered at every turn - Between Sky and Vineyards — Piemonte from a Hot-Air Balloon
At dawn, Piemonte reveals itself from a whole new perspective. From the sky, vineyards, castles, villages and UNESCO-listed hills unfold like an immense living canvas. As the flight comes to an end, a glass of Piemontese wine provides the perfect finale to an unforgettable experience.
3 Fun Facts About Wines from Piemonte
- A Hidden Treasure Beneath the Vineyards
In Monferrato, the Infernot are small underground wine cellars carved into the stone, once used to preserve the most precious bottles. Today, they are part of the UNESCO World Heritage wine landscape — a unique chapter in the history of wine, living beneath the hills. - Italy’s First Sparkling Wine Was Born in Piemonte
In 1865, Piemonte saw the birth of what is considered Italy’s first sparkling wine. More than 150 years later, Asti DOCG, Moscato and Alta Langa DOCG continue to share a distinctly Piemontese idea of elegance with the world: finesse, freshness and character. - Many Terroirs, One Piemonte
From the limestone soils of the Langhe to the volcanic soils of Upper Piemonte, and from sandy and clay-rich earth to ancient Alpine terraces, Piemonte is a mosaic of terroirs. A remarkable diversity of soils, microclimates and grape varieties gives each wine-growing area its own distinctive character.
Main grape varieties of the region
Black grape varieties:
• Barbera
• Dolcetto
• Nebbiolo
• Brachetto
• Freisa
• Grignolino
• Ruchè
White grape varieties:
• Moscato
• Cortese
• Arneis
• Erbaluce